Introduction

Faculty adopts mission statement.

Faculty adopts mission statement.

Whitman 100 graphic

Faculty adopts mission statement.

Professor writing on black board

The faculty crafted a mission statement – a key document that amounts to an inventory of strengths and a road map for the future. In part, the statement read: “Our vision will draw upon current strengths in existing disciplines and programs. We also seek to be defined by four themes that capture an interdisciplinary approach to both our existing and desired core competencies. The four themes of leadership, global competitiveness, technology management and emerging enterprises will enrich and enlarge the basic business disciplines that form the School’s foundation and must continue to be our strength…”

In adopting the mission statement, the faculty dedicated themselves to a strategy of excellence that would focus their actions for years to come. At the same time, they committed the School to a formal and ambitious continuous improvement effort as the means of ensuring excellence. Continuous improvement is a form of total quality management, a philosophy that led a number of American corporations to global preeminence.

Kerri Howell

Kerri is director of communications and media relations for the Whitman School. She is responsible for managing all internal and external communications with students, faculty, staff, alumni, members of the business community and other key stakeholders.After receiving her B.A. from State University of New York at Geneseo, she went on to earn her M.S. in communications management from Syracuse’s S.I. Newhouse School of Public Communications, where she has served as an adjunct professor in the public relations department since 2004.