social media

Assistant Professor of Marketing Shares Her Fascination With Data-Driven Marketing

Number-driven data has always been fascinating to Hyoryung Nam, Ph.D., who joined the faculty at Syracuse University’s Martin J. Whitman School of Management as an assistant professor of marketing in August 2020. “Data matters. Data is the basic building block…

man holding a cell phone with graphics of social media icons floating above the cellphone

How to Become an Influencer?

When you hear the word influencer, what image do you picture? Many of you might think of Instagram pages with young women who share flawless selfies and make up hacks. Others might picture a professional male athlete wearing name brand…

Whitman Student Helps Raise $100K with COVID-19 Relief Campaign

Jack Adler ’23 was excited to start his first-year experience at Syracuse University’s Martin J. Whitman School of Management. What he didn’t expect was having to cut his time on campus short because of the COVID-19 pandemic. Adler made the…

Study is One of First to Examine Effectiveness of Native Advertising

There is now research to prove a correlation between the serial position of a native advertisement and the ad’s effectiveness. This study is among the first to examine native ads in this way. Serial position is a term used to…

#WhitmanWatch: Amal Mehic

Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and…

Five Social Media Tools Every Student Entrepreneur Needs

Social media is a very accessible marketing tool for any student entrepreneur. Online platforms have allowed brands and consumers to connect, engage and build relationships at a faster rate. Social media is also now influencing purchase decisions. According to a…

MBA Reflections: Deedi Boland, ’16 MBA

In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2016. Episode 2: Deedi Boland Major: Marketing Background: Double Major in Management and Theater…

Meet the Whitman Instagram Ambassadors

For the next month, we’ll have five Whitman students taking over our Instagram account, @WhitmanatSU. They’ll be sharing photos from campus, documenting their life at SU as a Whitman student. Get to know them and be sure to follow along…

Five Ways to Maximize Your LinkedIn Profile

LinkedIn is the leading professional networking website for those looking to connect with other colleagues and search for jobs but do you know how to make the most of your profile? Kim Brown, director of strategic comms/digital engagement at Syracuse University…

Whitman’s Goodman IMPRESS Program Heads Into Second Year

The Goodman IMPRESS program at the Martin J. Whitman School of Management at Syracuse University is now in its second year. Fresh from a successful inaugural academic year, the program promises to include even more programming for freshmen and sophomores at…

Whitman’s Summer Vacation

The Whitman School may be on summer vacation but it’s bustling with construction activity. The stairwell flooring is being replaced, and the Flaum Grand Hall is being renovated to accommodate larger groups and events that are typical for the space. In addition,…

Internship Bites with Aishik Barua

What were your key takeaways and experiences at your internship this past summer? When I was offered the summer internship at Short Enterprises, I decided to take it up because it was a small firm and promised to provide me with…

PANASCI Winner Bridges Gap Between Production Companies and Audiences

Melanie Witkower ’14 earned the top prize and a $20,000 award in the Panasci Business Plan competition for her business, Screen-Bridge. Screen-Bridge is a social television production company that works with TV networks to engage viewers online through campaign conceptualization,…

Tag: social media