Number-driven data has always been fascinating to Hyoryung Nam, Ph.D., who joined the faculty at Syracuse University’s Martin J. Whitman School of Management as an assistant professor of marketing in August 2020. “Data matters. Data is the basic building block…
When you hear the word influencer, what image do you picture? Many of you might think of Instagram pages with young women who share flawless selfies and make up hacks. Others might picture a professional male athlete wearing name brand…
Jack Adler ’23 was excited to start his first-year experience at Syracuse University’s Martin J. Whitman School of Management. What he didn’t expect was having to cut his time on campus short because of the COVID-19 pandemic. Adler made the…
It is no doubt that social media presence is crucial for modern businesses. As an entrepreneur, social media acts as a free resource to engage with consumers and build up personal brands. For those who have mastered the art of…
There is now research to prove a correlation between the serial position of a native advertisement and the ad’s effectiveness. This study is among the first to examine native ads in this way. Serial position is a term used to…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and…
Social media is a very accessible marketing tool for any student entrepreneur. Online platforms have allowed brands and consumers to connect, engage and build relationships at a faster rate. Social media is also now influencing purchase decisions. According to a…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2016. Episode 2: Deedi Boland Major: Marketing Background: Double Major in Management and Theater…
For the next month, we’ll have five Whitman students taking over our Instagram account, @WhitmanatSU. They’ll be sharing photos from campus, documenting their life at SU as a Whitman student. Get to know them and be sure to follow along…
LinkedIn is the leading professional networking website for those looking to connect with other colleagues and search for jobs but do you know how to make the most of your profile? Kim Brown, director of strategic comms/digital engagement at Syracuse University…
The Goodman IMPRESS program at the Martin J. Whitman School of Management at Syracuse University is now in its second year. Fresh from a successful inaugural academic year, the program promises to include even more programming for freshmen and sophomores at…
The Whitman School may be on summer vacation but it’s bustling with construction activity. The stairwell flooring is being replaced, and the Flaum Grand Hall is being renovated to accommodate larger groups and events that are typical for the space. In addition,…
What were your key takeaways and experiences at your internship this past summer? When I was offered the summer internship at Short Enterprises, I decided to take it up because it was a small firm and promised to provide me with…
Melanie Witkower ’14 earned the top prize and a $20,000 award in the Panasci Business Plan competition for her business, Screen-Bridge. Screen-Bridge is a social television production company that works with TV networks to engage viewers online through campaign conceptualization,…