headshot of Hyoryung Nam

Assistant Professor of Marketing Shares Her Fascination With Data-Driven Marketing

Number-driven data has always been fascinating to Hyoryung Nam, Ph.D., who joined the faculty at Syracuse University’s Martin J. Whitman School of Management as an assistant professor of marketing in August 2020.  “Data matters. Data is the basic building block…

Melanie Witkower

PANASCI Winner Bridges Gap Between Production Companies and Audiences

Melanie Witkower ’14 earned the top prize and a $20,000 award in the Panasci Business Plan competition for her business, Screen-Bridge. Screen-Bridge is a social television production company that works with TV networks to engage viewers online through campaign conceptualization,…