Catherine Cummings and Justin Harris, both seniors at Syracuse University’s Martin J. Whitman School of Management, were featured as two of the “best & brightest undergraduate business majors,” by Poets & Quants for Undergrads, a news website for undergraduate business education.…
By Syracuse Staff When Dr. Eunkyu Lee goes grocery shopping at Wegmans, he stops to consider the orange juice. Wegmans is a Rochester-based supermarket chain with 46 stores in New York state. Lee, a professor of marketing at the Martin J. Whitman…
Name: Brandon Renick Graduation Year: 2018 Major(s)/Minor(s): Marketing Hometown: Pasadena, California Brandon Renick 18’ has taken what he has learned from the competitive business curriculum in Syracuse University’s Martin J. Whitman School of Management to break into the entertainment industry.…
Syracuse University’s Martin J. Whitman School of Management’s undergraduate business program is ranked #43 by Poets&Quants for Undergrads, the leading online publication for undergraduate business education news. The website released its second annual Best Undergraduate Business Schools 2017 ranking Dec.…
Each year, Syracuse University‘s Martin J. Whitman School of Management enrolls a new class of accomplished students from a wide variety of backgrounds. Get to know this year’s incoming class. Embed Code <blockquote class=”embedly-card”><h4><a href=”http://voices.whitman.syr.edu/wp-content/uploads/2017/11/WBTN_Fall2017.jpg”>null</a></h4><p>null</p></blockquote> <script async src=”//cdn.embedly.com/widgets/platform.js” charset=”UTF-8″></script>
Name: Sudan Zhuang Graduation Year: May 2018 Major(s)/Minor(s): Marketing Management/Information Management & Technology Hometown: Malden, Massachusetts Each year, Syracuse University hosts Remembrance Week in honor of the 270 people, including 35 SU students studying abroad, who lost their lives in…
Tridib Mazumdar, director of the Earl V. Snyder Innovation Management Center and the Howard R. Gendal Professor of Marketing at Syracuse University’s Martin J. Whitman School of Management, has spent nearly 10 years examining stars, movie stars that is, as…
By Syracuse Staff Writer In 2017, more than 111 million people watched the Super Bowl, traditionally one of the most popular sporting events on television. But that figure is eclipsed by the number of people who follow a different type of…
As students took their seats on day one of Business Essentials (BUA 201), many were surprised by the attire of one of the instructors. Professor Alex McKelvie stood before them in gym shorts and a T-shirt emblazoned with the word…
Name: Lindsay Swanson Graduation Year: 2018 Hometown: Burlington, Vermont Majors: Supply chain management and Marketing Management When Lindsay Swanson first visited Syracuse, she could tell the Martin J. Whitman School of Management was the small community on a big campus she…
Name: Lauren Sullivan Graduation Year: 2017 Major(s)/Minor(s): Marketing and Public Relations Hometown: Chatham, New Jersey For the last four years, Lauren Sullivan ‘17 has made Syracuse University’s S.I. Newhouse School of Public Communications and the Martin J. Whitman School of…
Name: Jennie Waterfall May Graduation Year: 2017 Majors: Supply chain management, marketing, public relations Hometown: Jacksonville, Florida Jennie May ’17 is a Syracuse University triple-threat who has taken advantage of all the University has to offer and made a name…
At Syracuse University‘s Martin J. Whitman School, students can meet and network with students and professionals who share their business and entrepreneurial interest. With approximately 12 undergraduate student clubs and organizations, Whitman students are provided a chance to learn from professionals and…
Each year, on a Sunday night in February, actors and actresses walk the red carpet at the Oscars and hope to be recognized as the most elite in their industry. The Oscars ceremony, created in 1929, honors the top films,…
Being fearless can take people down unexpected paths. As a young man, Eunkyu Lee, currently a marketing professor at Syracuse University’s Martin J. Whitman School of Management, thought he knew where his path would lead — to a job working…
One is no longer the loneliest number, and small business marketers should take notice. Each year, businesses spend billions of dollars competing to market to couples, especially around holidays like Christmas and Valentine’s Day. However, singles are one of the largest,…
Name: Daniela Lisa Graduation Year: 2017 Major(s)/ Minor: Marketing and Finance, (Minor) Political Science Hometown: Emerson, New Jersey LinkedIn: https://www.linkedin.com/in/danielalisa When Daniela Lisa ’17 first visited Syracuse University’s Martin J. Whitman School of Management she fell in love with the campus…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2017. Anila John Major: MBA – Marketing Background: B.A. in economics and commerce Hometown: Ludhiana,…
As 2016 comes to a close, we are taking a look back at all the faculty profiles throughout the year. Here are the faculty profiles of 2016: EEE Ken Walsleben, Professor of Entrepreneurial Practice: http://bit.ly/2982ghx Alexandra Kostakis, Sharing Real-Life Entrepreneurial…
Name: Logan Margolis Graduation Year: May 2017 Majors: Marketing and management Minor: Music industry Hometown: Cleveland, Ohio When Logan Margolis chose to attend Syracuse University’s Martin J. Whitman School of Management the decision opened new opportunities for him to combine…
Syracuse University’s Martin J. Whitman School of Management combines the resources of a large university with small class sizes and highly individualized attention to offer students the best possible learning experience. Students study under the leadership of exceptional faculty members as…
Name: Lauren Knafo Graduation Year: 2017 Major: Marketing Minor: Economics Hometown: Allentown, P.A. As Lauren Knafo, president of the Whitman Student Government, entered her senior year, she recognized her personal desire to integrate both business and law into her studies.…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2017. Alexis Drickel Major: MBA – Marketing Background: B.A. Marketing Hometown: Webster, New York…
Sarah Whittaker Class of 2017 Majors: Marketing and communication sciences and disorders Hometown: Allentown, Pennsylvania Having a unique combination of interests, Sarah Whittaker was concerned at first about being able to incorporate all of her passions into her college experience.…
A longtime leader and widely respected scholar in the Martin J. Whitman School of Management has been selected to serve as interim dean. Vice Chancellor and Provost Michele G. Wheatly today announced that S.P. Raj, Distinguished Professor of Marketing and…
Breagin K. Riley, Ph.D., assistant professor of marketing, was meant to become a professor. Her grandmother, a linguist, and aunt, a sociologist, were both college professors. “I grew up around curious women telling me interesting stories and information they’d figured…
Scott Lathrop, professor of marketing practice at the Whitman School, has traveled to more than 27 countries, taught at Harvard University and counseled major corporations, but that doesn’t discourage him from pursuing new talents or experiences. “I enjoy playing golf, the…
With Britain’s vote to exit the European Union, a stream of questions have sprung to life. What will the separation process involve? What will be the economic and political consequences? Who will become the next leader of Britain? Many of…
Most people readily recall Barack Obama winning the 2009 Nobel Peace Prize, but how many know he was the 2012 Ad Age Best Marketer of the Year? Obama shaped his campaign using issues identified in social media forums. He was…
Spring cleaning doesn’t just mean organizing the office or dusting filing cabinets. Consider refreshing the digital foundation of your business by removing the clutter from your analytics processes and systems. Data quality is a key factor of successful business analytics…
Class of 2016 Major: Retail Management Hometown: Congers, New York LinkedIn: http://www.linkedin.com/in/karasciscente Kara Sciscente’s Syracuse University education has been jam-packed with internships that have provided her with valuable retail management experience. For her, the most beneficial aspect of her Whitman education…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2016. Episode 8: Lei Luo Major: MBA – Marketing Background: International business and trade, China University…
The social space is exploding with new apps every day that small businesses can capitalize on, and among those is Periscope, an app that allows you to broadcast live video. Twitter acquired Periscope in January 2015 and launched the app publicly…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May 2016. Episode 6: Ankit Sharma Major: MBA – Marketing and Supply Chain Background: B.A. (Honors) in business…
MBA Class of 2017 Concentration: Marketing Hometown: Black River, New York LinkedIn: https://www.linkedin.com/in/nick-piroli-a2b9b7104 Student-Athlete Profile: http://www.cuse.com/roster.aspx?rp_id=12697 After graduating from Brown University with a bachelor’s degree and four years of varsity lacrosse under his belt, Nick Piroli found that he wasn’t quite…
Class of 2016 Majors: Marketing Management, Finance Minor: Public Communications Hometown: Randolph, NJ LinkedIn: https://www.linkedin.com/in/jenna-kaufman-a5708174 For Jenna Kaufman, Orange runs in the family. With cousins and an older sister who are all recent Syracuse University graduates, Kaufman had been hearing…
With both the men’s and women’s basketball teams dancing to the Final Four, Syracuse is making history this spring in the NCAA March Madness tournament. In the business world, the real madness is happening behind the scenes—with marketing opportunities abounding…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2016. Episode 2: Deedi Boland Major: Marketing Background: Double Major in Management and Theater…
Looking to be a part of a diverse career field that’s on the rise? Consider marketing. Today, marketing is fast-paced with more communications mediums and fewer geographic boundaries than ever before. A career with limitless opportunities, marketing utilizes strategic thinking,…
In this MBA Reflections blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2016. Episode 1: Prashanth Kammili Major: Marketing with Analytics Focus Background: Electronics and Communications Engineering…
Class of 2016 Majors: Marketing Management, EEE Hometown: Raleigh, North Carolina LinkedIn: https://www.linkedin.com/in/kaniqueswinson If there’s one thing to know about Kanique Swinson, it’s that she bleeds Orange. Swinson is involved all over campus, serving as the current president of Whitman,…
From social media to analytics to brand management, a marketing degree can lead to a nearly overwhelming number of career paths. This January, a group of 20 sophomores and juniors from the marketing management department attended Whitman’s annual Goldberg Marketing Career…
For the next month, we’ll have five Whitman students taking over our Instagram account, @WhitmanatSU. They’ll be sharing photos from campus, documenting their life at SU as a Whitman student. Get to know them and be sure to follow along…
MBA Class of 2017 Concentrations: Marketing and Finance Hometown: Milford, MA LinkedIn: https://www.linkedin.com/in/alexisdrickel Alexis Drickel had always dreamed of attending Syracuse University. After receiving her bachelor’s degree in marketing from the State University of New York at Oswego, she decided to…
Interested in getting involved with research at Whitman? The Behavioral Lab offers studies year-round to students and staff from any school. The studies take generally around 30 minutes and can pay $5, or more for longer studies. Consider becoming involved…
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to: Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Catherine Maritan, associate professor…