Voices of the Whitman School of Management at Syracuse University
Scott Lathrop, professor of marketing practice at the Whitman School, has traveled to more than 27 countries, taught at Harvard University and counseled major corporations, but that doesn’t discourage him from pursuing new talents or experiences. “I enjoy playing golf, the…
With Britain’s vote to exit the European Union, a stream of questions have sprung to life. What will the separation process involve? What will be the economic and political consequences? Who will become the next leader of Britain? Many of…
Most people readily recall Barack Obama winning the 2009 Nobel Peace Prize, but how many know he was the 2012 Ad Age Best Marketer of the Year? Obama shaped his campaign using issues identified in social media forums. He was…
Spring cleaning doesn’t just mean organizing the office or dusting filing cabinets. Consider refreshing the digital foundation of your business by removing the clutter from your analytics processes and systems. Data quality is a key factor of successful business analytics…
Class of 2016 Major: Retail Management Hometown: Congers, New York LinkedIn: http://www.linkedin.com/in/karasciscente Kara Sciscente’s Syracuse University education has been jam-packed with internships that have provided her with valuable retail management experience. For her, the most beneficial aspect of her Whitman education…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and…
Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2016. Episode 8: Lei Luo Major: MBA – Marketing Background: International business and trade, China University…
The social space is exploding with new apps every day that small businesses can capitalize on, and among those is Periscope, an app that allows you to broadcast live video. Twitter acquired Periscope in January 2015 and launched the app publicly…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May 2016. Episode 6: Ankit Sharma Major: MBA – Marketing and Supply Chain Background: B.A. (Honors) in business…
MBA Class of 2017 Concentration: Marketing Hometown: Black River, New York LinkedIn: https://www.linkedin.com/in/nick-piroli-a2b9b7104 Student-Athlete Profile: http://www.cuse.com/roster.aspx?rp_id=12697 After graduating from Brown University with a bachelor’s degree and four years of varsity lacrosse under his belt, Nick Piroli found that he wasn’t quite…
Class of 2016 Majors: Marketing Management, Finance Minor: Public Communications Hometown: Randolph, NJ LinkedIn: https://www.linkedin.com/in/jenna-kaufman-a5708174 For Jenna Kaufman, Orange runs in the family. With cousins and an older sister who are all recent Syracuse University graduates, Kaufman had been hearing…
With both the men’s and women’s basketball teams dancing to the Final Four, Syracuse is making history this spring in the NCAA March Madness tournament. In the business world, the real madness is happening behind the scenes—with marketing opportunities abounding…
In this “MBA Reflections” blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2016. Episode 2: Deedi Boland Major: Marketing Background: Double Major in Management and Theater…
Looking to be a part of a diverse career field that’s on the rise? Consider marketing. Today, marketing is fast-paced with more communications mediums and fewer geographic boundaries than ever before. A career with limitless opportunities, marketing utilizes strategic thinking,…
In this MBA Reflections blog post series, we will be featuring the profile and thoughts of a select few Whitman MBA students graduating in May of 2016. Episode 1: Prashanth Kammili Major: Marketing with Analytics Focus Background: Electronics and Communications Engineering…
Class of 2016 Majors: Marketing Management, EEE Hometown: Raleigh, North Carolina LinkedIn: https://www.linkedin.com/in/kaniqueswinson If there’s one thing to know about Kanique Swinson, it’s that she bleeds Orange. Swinson is involved all over campus, serving as the current president of Whitman,…
From social media to analytics to brand management, a marketing degree can lead to a nearly overwhelming number of career paths. This January, a group of 20 sophomores and juniors from the marketing management department attended Whitman’s annual Goldberg Marketing Career…
For the next month, we’ll have five Whitman students taking over our Instagram account, @WhitmanatSU. They’ll be sharing photos from campus, documenting their life at SU as a Whitman student. Get to know them and be sure to follow along…
MBA Class of 2017 Concentrations: Marketing and Finance Hometown: Milford, MA LinkedIn: https://www.linkedin.com/in/alexisdrickel Alexis Drickel had always dreamed of attending Syracuse University. After receiving her bachelor’s degree in marketing from the State University of New York at Oswego, she decided to…
Interested in getting involved with research at Whitman? The Behavioral Lab offers studies year-round to students and staff from any school. The studies take generally around 30 minutes and can pay $5, or more for longer studies. Consider becoming involved…
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to: Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Catherine Maritan, associate professor…
Following the Marketing Day events at Syracuse University‘s Whitman School of Management on Oct. 23, the local chapter of the American Marketing Association hosted a student panel discussing internship experiences. The panel included five students bringing a range of experiences…
Class of 2016 Majors: Marketing and Finance Hometown: Port-au-Prince, Haiti LinkedIn: https://www.linkedin.com/in/sarahmikaldalusma When Sarah Mikal Dalusma made the decision to attend Syracuse University, it meant leaving behind everything that she knew in her hometown of Port-au-Prince, Haiti. Now as a…
Class of 2017 Majors: Marketing and Management Minor: Music Industry Hometown: Cleveland, Ohio LinkedIn: https://www.linkedin.com/in/loganmargolis Logan Margolis has always had an interest in marketing and a love for music, demonstrated through his marketing and management majors in Whitman and minor in VPA’s…
Syracuse University’s Martin J. Whitman School of Management recently launched a website featuring faculty research in a variety of business topics. The site is a repository where users can access research briefs/translations and full papers from Whitman School faculty. The…
Class of 2017 Majors: Marketing and Finance Hometown: Pelham, New Hampshire LinkedIn: https://www.linkedin.com/in/joshfyffe Six months ago, Josh Fyffe received the perfect opportunity to combine his Whitman education with his love of sports when he was hired as an intern for…
MBA Class of 2016 Concentration: Marketing Hometown: Suffern, New York LinkedIn: https://www.linkedin.com/in/lauracontero As the vice president of marketing for Whitman Women in Business, Laura Contero is passionate about inspiring women to pursue careers in management. Not only is she responsible…
The Whitman Career Fair can be one of the most pivotal events in a student’s 4-years at Syracuse. The purpose of the career fair is to create relationships between students and employers. If done right, it can lead to significant…
Whitman welcomes seven new faculty members to its team this fall. Feel free to say ‘hello’ if you see any of these new faculty members around Whitman! …
Class of 2016 Major: Marketing Management Minor: EEE Hometown: Pulaski, NY LinkedIn: https://www.linkedin.com/pub/joseph-howard/81/25/5a7 Instead of watching television this summer, Joseph Howard decided to give life on the other side of the screen a try. As an intern for ABC Family…
Breagin Riley, assistant professor of marketing at the Whitman School, spoke to new students on behalf of the faculty at Syracuse University and SUNY ESF at the new student convocation Aug. 27. She encouraged the students to plan, prepare and…
Weisi Liu, one of our Whitman students, was selected as one of the 99 top students from across the United States to participate the NSN Student Sales & Marketing Conference in Atlanta. She will join the top talent representing more than 20…
Wow…it’s May already? When did that happen? Amid all the studying, group meetings, student life events, and business-school-greatness, my first year of the MBA program is over. And it was everything I’d signed up for and more. Here are the…
Class of 2015 Majors: Marketing Management, Writing and Rhetoric Hometown: Bowie, Maryland LinkedIn: https://www.linkedin.com/in/maryannakinboyewa If you’re a student at Syracuse University, chances are you’ve come across Maryann Akinboyewa at some point during the last four years. Between various internships, two majors…
What were your key takeaways and experiences at your internship this past summer? When I was offered the summer internship at Short Enterprises, I decided to take it up because it was a small firm and promised to provide me with…
Class of 2015 Major: Marketing Minor: Child and Family Studies Hometown: Boston, Massachusetts LinkedIn: https://www.linkedin.com/in/kelseylord Arriving for her first visit to Syracuse University on a sunny spring day, Kelsey Lord immediately knew that she had found the place where she…
Ahh…spring break, a time for relaxation! Finally! I did relax over spring break, but I found some ways to make myself a more competitive job candidate as well. It’s that time of year when business students everywhere are hunting for…
Class of 2015 Majors: Marketing, Entrepreneurship and Emerging Enterprises Minor: Psychology Hometown: South Windsor, Connecticut LinkedIn: http://www.linkedin.com/in/kdesy For Katherine Desy, the opportunity to take classes in almost every major Whitman offers has been hugely beneficial to her experience at Syracuse.…
After a thorough self-assessment of my career goals and values, I realized that the time for me to make a career switch was now. The decision to leave the workforce and enroll in graduate school was one of the toughest…
Mara Silver-Smith’s resume reveals an accomplished career with posts at leading international brands. Her first position came after graduating from Whitman in 2002 with a degree in marketing and supply chain management. She was hired as an industrial engineer in…
The first marketing course Professor Sue Smith ever took was through an MBA extension program that Syracuse University ran in Corning, N.Y. “It was taught by Whitman Professor Emeritus Ted Wallin, and it changed the course of my career. I…
Class of 2015 Majors: Marketing; Television, Radio and Film (Newhouse) Hometown: Chapel Hill, North Carolina LinkedIn: https://www.linkedin.com/pub/sarah-arlotto/65/a6a/549 As a dual major in Whitman and Newhouse studying marketing and television, radio and film, Sarah Arlotto wanted to combine her interest in…
Class of 2015 Majors: Marketing Management, Entrepreneurship & Emerging Enterprises Minor: Public Communications Hometown: Bronx, New York LinkedIn: https://www.linkedin.com/in/melindarivera1 Last summer, Melinda Rivera discovered a passion for the television industry when she had the unique opportunity to intern with ABC…
#WhitmanWatch: Taylor Brady Class of 2015 Majors: Finance, Marketing Management Minor: Information Management & Technology Hometown: Mendham, New Jersey LinkedIn: http://www.linkedin.com/in/tcbrady As a fourth generation Syracuse University student, Taylor Brady has grown up surrounded by plenty of orange. However, it…
Three Syracuse University students were each presented with a $5,000 scholarship at the annual YMA Fashion Scholarship Fund Geoffrey Beene National Scholarship Awards Dinner on January 7, 2015. Indradevi Nuon, David Kern and Kate Johnson were all recipients of the…
This Fall Semester, through the Whitman Consulting Club, I was given the opportunity to work on a consulting project for a client that’s very close to my heart – Syracuse University! The ‘Fast Forward Syracuse’ initiative at SU, kick started…
This past semester, Whitman graduate students taking a core marketing class had a very unique and rewarding opportunity. Side Hill Farmers, a local butcher and grocery shop providing food grown only within about a 20-mile radius of Syracuse, came to…