Internship Experience: Madison Paddock, Public Relations Intern at Viacom

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Madison PaddockGraduation Year: May 2020Major(s): Marketing Management / Public RelationsHometown: Antioch,…

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Whitman School’s Master in Marketing Program Offers Analytical Approach and Real-World Experiences

The STEM-designated master’s degree in marketing program (MSM) at Syracuse University’s Martin J. Whitman School of Management is one of its newest master’s level offerings but students are already experiencing the strength of the program, which takes a decidedly analytical approach…

Student John Fenton standing in front of Dell sign during his internship experience

Internship Experience: John Fenton, Procurement Intern at Dell Technologies

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships.  Name: John Fenton Graduation Year: May 2021 Major(s): Supply…

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Whitman School Alumnus Launches Book Titled “Adversity to Advantage: How to Overcome Bullying & Find Entrepreneurial Success”

Randy Ginsburg ‘19 recently launched a book titled “Adversity to Advantage: How to Overcome Bullying & Find Entrepreneurial Success.” Ginsburg, a graduate of the Whitman School of Management, earned a double major in entrepreneurship and emerging enterprises and marketing management…

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Fran Tucker Seeks to Teach Students that Learning is an Iterative Process, not a Memorize and Repeat Game

Fran Tucker, associate professor of marketing and supply chain and co-chair of the Salzberg Memorial Program at Syracuse University’s Martin J. Whitman School of Management, spent her childhood moving every three years with father’s job at General Electric. “Pittsfield, Cleveland,…

Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco

A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…

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Whitman Clubs Complement Classroom Learning With Real-World Skills

HomeExperiential LearningClass of 2019Student SpotlightsAlumni & FriendsFaculty & Staff Whitman Clubs Complement Classroom Learning With Real-World Skills Learning does not begin or end in the classroom at the Martin J. Whitman School of Management. That commitment comes shining through in the…

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Graduate Student Spotlights: Class of 2019

HomeExperiential LearningClass of 2019Student SpotlightsAlumni & FriendsFaculty & Staff Graduate Student Spotlights: Class of 2019 Syracuse University’s Martin J. Whitman School of Management offers a variety of graduate programs that prepare students to become exceptional business leaders and professionals. Learn more…

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First-of-Its-Kind Research Offers Guidelines on Virtual Fitting Room Effective Delivery

Virtual reality technology is revolutionizing the online shopping experience by allowing consumers to directly visualize themselves in merchandise through virtual fitting rooms (VFR). While some retailers are rejoicing at the new tech, others are concerned VFRs will decrease sales and…

GMO Food

Research Explores Impacts of Consumer Attitude on GMO Food Labelling and Pricing

With Genetically Modified (GM) food increasing in diversity and volume, these products have become a growing topic of interest for policymakers and consumers. The Martin J. Whitman School of Management‘s Rong Li, assistant professor of supply chain management, and Amiya Basu,…

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Whitman School Establishes/Appoints Associate Dean for Global Initiatives

Gene Anderson, dean of the Martin J. Whitman School of Management at Syracuse University, announced the creation of a new leadership position, associate dean for global initiatives, appointing Eunkyu Lee, professor of marketing to the role effective July 1. The new position was…

Justin Harris (Left) and Cat Cummings (Right)

Whitman Seniors Featured among Poets & Quants for Undergrads’ Best & Brightest Undergraduate Business Majors for 2018

Catherine Cummings and Justin Harris, both seniors at Syracuse University’s Martin J. Whitman School of Management, were featured as two of the “best & brightest undergraduate business majors,” by Poets & Quants for Undergrads, a news website for undergraduate business education.…

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Syracuse University’s Whitman School of Management Ranked in Poets&Quants’ Best Undergraduate Business Schools 2017

Syracuse University’s Martin J. Whitman School of Management’s undergraduate business program is ranked #43 by Poets&Quants for Undergrads, the leading online publication for undergraduate business education news. The website released its second annual Best Undergraduate Business Schools 2017 ranking Dec.…

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Fall 2017 Incoming Class

Each year, Syracuse University‘s Martin J. Whitman School of Management enrolls a new class of accomplished students from a wide variety of backgrounds. Get to know this year’s incoming class. Embed Code <blockquote class=”embedly-card”><h4><a href=”http://voices.whitman.syr.edu/wp-content/uploads/2017/11/WBTN_Fall2017.jpg”>null</a></h4><p>null</p></blockquote> <script async src=”//cdn.embedly.com/widgets/platform.js” charset=”UTF-8″></script>

With Viewership and Revenue Booming, Esports Set to Compete with Traditional Sports

By Syracuse Staff Writer In 2017, more than 111 million people watched the Super Bowl, traditionally one of the most popular sporting events on television. But that figure is eclipsed by the number of people who follow a different type of…

Get to Know Whitman’s Undergraduate Student Clubs and Orgs

At Syracuse University‘s Martin J. Whitman School, students can meet and network with students and professionals who share their business and entrepreneurial interest. With approximately 12 undergraduate student clubs and organizations,  Whitman students are provided a chance to learn from professionals and…

How Marketing to Singles May Be Good for Small Businesses

One is no longer the loneliest number, and small business marketers should take notice. Each year, businesses spend billions of dollars competing to market to couples, especially around holidays like Christmas and Valentine’s Day. However, singles are one of the largest,…