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Virtual Career Experiential Learning Trips Lead to Networking and Career Connections

Virtual Career Experiential Learning Trips Lead to Networking and Career Connections Syracuse University’s Martin J. Whitman School of Management Career Center’s annual January experiential learning trip to New York City looked very different this year. Instead of cabs and conference…

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Assistant Professor of Marketing Shares Her Fascination With Data-Driven Marketing

Number-driven data has always been fascinating to Hyoryung Nam, Ph.D., who joined the faculty at Syracuse University’s Martin J. Whitman School of Management as an assistant professor of marketing in August 2020.  “Data matters. Data is the basic building block…

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Assistant Professor Drawn to Whitman’s Niche Appreciation of Quantitative Marketing, Cross Section of University Researchers

Assistant Professor of Marketing Meheli Basu, Ph.D., was drawn to Syracuse University’s Martin J. Whitman School of Management because she knew that many of her peers were involved in exactly the type of work she, too, was interested in. “Quantitative…

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Internship Experience: Joshua Cohen, Events Intern at The Brand Guild

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Joshua CohenGraduation Year: 2021Majors: Marketing / ManagementHometown:…

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Internship Experience: Alison Panacek, Enterprise Finance Intern at Wells Fargo

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Alison PanacekGraduation Year: 2021Major: Finance / MarketingHometown:…

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Internship Experience: Kelly Davis, Social Media Manager at Thinc-Hub

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Kelly DavisGraduation Year: 2023Majors: Marketing / Entrepreneurship…

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Internship Experience: Madeline Ferguson, Marketing and Sales Intern at GRS Recruiting

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Madeline FergusonGraduation Year: 2022Majors: Marketing Management /…

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Internship Experience: Karen Henao, Merchant Analyst Intern at Kohl’s

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Karen HenaoGraduation Year: 2021Majors: Retail Management /…

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Internship Experience: Courtney Terr, NBC News Audience Development Intern at NBCUniversal

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Courtney TerrGraduation Year: 2021Majors: Marketing / AdvertisingHometown:…

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Internship Experience: John McCabe, Assurance Services Intern at EY

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: John McCabeGraduation Year: May 2021Major(s): Professional…

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Internship Experience: Nicole Jaskot, Digital Marketing Intern at Romer Skincare

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Nicole JaskotGraduation Year: May 2021Major(s): Marketing…

headshots of Ryan Houck and Kristen Wong

Whitman Seniors Highlighted on Poets & Quants for Undergrads List of Best & Brightest

Two Martin J. Whitman School of Management seniors, Ryan Houck and Kristen Wong, were selected by Poets & Quants for Undergrads to be highlighted in its annual “best & brightest undergraduate business majors” feature. Each year the publication seeks to honor…

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Internship Experience: Danielle Barenholtz, Business Process Outsourcing Intern at Wayfair

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Danielle BarenholtzGraduation Year: May 2020Major: MarketingMinor:…

From New Delhi to Syracuse, Shubhankar Goel’s ’13 Passion Led Him to Amazon

Even before applying to Syracuse University’s Martin J. Whitman School of Management, Shubhankar Goel `13 knew he was passionate about marketing and meeting new people — and the reason he made the trek to snowy Syracuse, New York from New…

Internship Experience: Madison Paddock, Public Relations Intern at Viacom

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Madison PaddockGraduation Year: May 2020Major(s): Marketing Management / Public RelationsHometown: Antioch,…

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Whitman School’s Master in Marketing Program Offers Analytical Approach and Real-World Experiences

The STEM-designated master’s degree in marketing program (MSM) at Syracuse University’s Martin J. Whitman School of Management is one of its newest master’s level offerings but students are already experiencing the strength of the program, which takes a decidedly analytical approach…

Student John Fenton standing in front of Dell sign during his internship experience

Internship Experience: John Fenton, Procurement Intern at Dell Technologies

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships.  Name: John Fenton Graduation Year: May 2021 Major(s): Supply…

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Whitman School Alumnus Launches Book Titled “Adversity to Advantage: How to Overcome Bullying & Find Entrepreneurial Success”

Randy Ginsburg ‘19 recently launched a book titled “Adversity to Advantage: How to Overcome Bullying & Find Entrepreneurial Success.” Ginsburg, a graduate of the Whitman School of Management, earned a double major in entrepreneurship and emerging enterprises and marketing management…

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Fran Tucker Seeks to Teach Students that Learning is an Iterative Process, not a Memorize and Repeat Game

Fran Tucker, associate professor of marketing and supply chain and co-chair of the Salzberg Memorial Program at Syracuse University’s Martin J. Whitman School of Management, spent her childhood moving every three years with father’s job at General Electric. “Pittsfield, Cleveland,…

Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco

A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…

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Whitman Clubs Complement Classroom Learning With Real-World Skills

Whitman Clubs Complement Classroom Learning With Real-World Skills Learning does not begin or end in the classroom at the Martin J. Whitman School of Management. That commitment comes shining through in the form of various clubs and organizations that support students’ majors…

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First-of-Its-Kind Research Offers Guidelines on Virtual Fitting Room Effective Delivery

Virtual reality technology is revolutionizing the online shopping experience by allowing consumers to directly visualize themselves in merchandise through virtual fitting rooms (VFR). While some retailers are rejoicing at the new tech, others are concerned VFRs will decrease sales and…

GMO Food

Research Explores Impacts of Consumer Attitude on GMO Food Labelling and Pricing

With Genetically Modified (GM) food increasing in diversity and volume, these products have become a growing topic of interest for policymakers and consumers. The Martin J. Whitman School of Management‘s Rong Li, assistant professor of supply chain management, and Amiya Basu,…

Eunkyu lee

Whitman School Establishes/Appoints Associate Dean for Global Initiatives

Gene Anderson, dean of the Martin J. Whitman School of Management at Syracuse University, announced the creation of a new leadership position, associate dean for global initiatives, appointing Eunkyu Lee, professor of marketing to the role effective July 1. The new position was…