virtual dressing room

First-of-Its-Kind Research Offers Guidelines on Virtual Fitting Room Effective Delivery

Virtual reality technology is revolutionizing the online shopping experience by allowing consumers to directly visualize themselves in merchandise through virtual fitting rooms (VFR). While some retailers are rejoicing at the new tech, others are concerned VFRs will decrease sales and…

GMO Food

Research Explores Impacts of Consumer Attitude on GMO Food Labelling and Pricing

With Genetically Modified (GM) food increasing in diversity and volume, these products have become a growing topic of interest for policymakers and consumers. The Martin J. Whitman School of Management‘s Rong Li, assistant professor of supply chain management, and Amiya Basu,…

Eunkyu lee

Whitman School Establishes/Appoints Associate Dean for Global Initiatives

Gene Anderson, dean of the Martin J. Whitman School of Management at Syracuse University, announced the creation of a new leadership position, associate dean for global initiatives, appointing Eunkyu Lee, professor of marketing to the role effective July 1. The new position was…

Justin Harris (Left) and Cat Cummings (Right)

Whitman Seniors Featured among Poets & Quants for Undergrads’ Best & Brightest Undergraduate Business Majors for 2018

Catherine Cummings and Justin Harris, both seniors at Syracuse University’s Martin J. Whitman School of Management, were featured as two of the “best & brightest undergraduate business majors,” by Poets & Quants for Undergrads, a news website for undergraduate business education.…

A group of undergraduate students

Syracuse University’s Whitman School of Management Ranked in Poets&Quants’ Best Undergraduate Business Schools 2017

Syracuse University’s Martin J. Whitman School of Management’s undergraduate business program is ranked #43 by Poets&Quants for Undergrads, the leading online publication for undergraduate business education news. The website released its second annual Best Undergraduate Business Schools 2017 ranking Dec.…

A banner that says "Welcome" and "Whitman's Newest Class of Accomplished & Diverse Students."

Fall 2017 Incoming Class

Each year, Syracuse University‘s Martin J. Whitman School of Management enrolls a new class of accomplished students from a wide variety of backgrounds. Get to know this year’s incoming class. Embed Code <blockquote class=”embedly-card”><h4><a href=”http://voices.whitman.syr.edu/wp-content/uploads/2017/11/WBTN_Fall2017.jpg”>null</a></h4><p>null</p></blockquote> <script async src=”//cdn.embedly.com/widgets/platform.js” charset=”UTF-8″></script>

With Viewership and Revenue Booming, Esports Set to Compete with Traditional Sports

By Syracuse Staff Writer In 2017, more than 111 million people watched the Super Bowl, traditionally one of the most popular sporting events on television. But that figure is eclipsed by the number of people who follow a different type of…

Get to Know Whitman’s Undergraduate Student Clubs and Orgs

At Syracuse University‘s Martin J. Whitman School, students can meet and network with students and professionals who share their business and entrepreneurial interest. With approximately 12 undergraduate student clubs and organizations,  Whitman students are provided a chance to learn from professionals and…

How Marketing to Singles May Be Good for Small Businesses

One is no longer the loneliest number, and small business marketers should take notice. Each year, businesses spend billions of dollars competing to market to couples, especially around holidays like Christmas and Valentine’s Day. However, singles are one of the largest,…

#WhitmanWatch: Daniela Lisa

Name: Daniela Lisa Graduation Year: 2017 Major(s)/ Minor: Marketing and Finance, (Minor) Political Science Hometown: Emerson, New Jersey LinkedIn: https://www.linkedin.com/in/danielalisa When Daniela Lisa ’17 first visited Syracuse University’s Martin J. Whitman School of Management she fell in love with the campus…

S.P. Raj Named Interim Dean of the Martin J. Whitman School of Management

A longtime leader and widely respected scholar in the Martin J. Whitman School of Management has been selected to serve as interim dean. Vice Chancellor and Provost Michele G. Wheatly today announced that S.P. Raj, Distinguished Professor of Marketing and…

#WhitmanWatch: Kara Sciscente

Class of 2016 Major: Retail Management Hometown: Congers, New York LinkedIn: http://www.linkedin.com/in/karasciscente Kara Sciscente’s Syracuse University education has been jam-packed with internships that have provided her with valuable retail management experience. For her, the most beneficial aspect of her Whitman education…

#WhitmanWatch: Nick Piroli

MBA Class of 2017 Concentration: Marketing Hometown: Black River, New York LinkedIn: https://www.linkedin.com/in/nick-piroli-a2b9b7104 Student-Athlete Profile: http://www.cuse.com/roster.aspx?rp_id=12697 After graduating from Brown University with a bachelor’s degree and four years of varsity lacrosse under his belt, Nick Piroli found that he wasn’t quite…