Voices of the Whitman School of Management at Syracuse University
When you hear the word influencer, what image do you picture? Many of you might think of Instagram pages with young women who share flawless selfies and make up hacks. Others might picture a professional male athlete wearing name brand apparel. This is far from an overall representation of the social media influencer industry.
Esther Kim ’12, came to the United States along with her Jewish parents— their life in suitcases— and their family dog.
Kim was a marketing and supply chain management double major during her undergraduate time at Syracuse University’s Martin J. Whitman School of Management.
It is no doubt that social media presence is crucial for modern businesses. As an entrepreneur, social media acts as a free resource to engage with consumers and build up personal brands. For those who have mastered the art of…