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Voices of the Whitman School of Management at Syracuse University

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VOICES FROM THE MARTIN J. WHITMAN SCHOOL OF MANAGEMENT AT SYRACUSE UNIVERSITY

Introduction

Tag: influencers

Tag: influencers

man holding a cell phone with graphics of social media icons floating above the cellphone

How to Become an Influencer?

Posted on: July 8, 2020 Last updated on: October 9, 2020 Written by: Maya Bingaman

When you hear the word influencer, what image do you picture? Many of you might think of Instagram pages with young women who share flawless selfies and make up hacks. Others might picture a professional male athlete wearing name brand…

Continue reading “How to Become an Influencer?”…
Esther Kim smiling in a kitchen making pasta

Refugee to Entrepreneur, Alumna Says Yes to New Opportunities

Posted on: July 6, 2020 Last updated on: October 9, 2020 Written by: Maya Bingaman

Esther Kim ’12, came to the United States with her parents as Jewish refugees— their life in suitcases⁠— and their family dog. Kim was a marketing and supply chain management double major during her undergraduate time at Syracuse University’s Martin…

Continue reading “Refugee to Entrepreneur, Alumna Says Yes to New Opportunities”…
Person using mobile phone

Social Influencers, Celebrities Roles in Leveraging Brands

Posted on: November 22, 2019 Last updated on: December 5, 2019 Written by: Julia Fiedler

It is no doubt that social media presence is crucial for modern businesses. As an entrepreneur, social media acts as a free resource to engage with consumers and build up personal brands. For those who have mastered the art of…

Continue reading “Social Influencers, Celebrities Roles in Leveraging Brands”…

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