guiyang xiong

WHITMAN RESEARCH NEWSLETTER – Fall 2020

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and Ph.D. programs. Awards and Honors Johan Wiklund, the Al Berg…

Marketing Professor Finds Passion in Digital Marketing

Guiyang Xiong, associate professor of marketing, found his way to the Martin J. Whitman School of Management while attempting to escape the heat. Working as a professor at the University of Georgia, Xiong decided it was time for a change. “After spending decades…

graphic illustration of people trying on clothing virtually

Virtual Reality, Coming to Retailers Near You?

Imagine a world where you can try on multiple outfits without pulling a single hanger off the rack. Even better, you don’t even need to take your outfit off. This futuristic idea is becoming a reality with the surge of…

Death of Malls and Changes in Retail

This year alone 25,000 stores are expected to close. This news surfaces as the COVID-19 pandemic slowly eases up and companies have a moment to reevaluate their circumstances. More than half of the closing stores will be accounted for in malls across…

Syracuse University Talk Business Webinar Speaker Series

Virtual Event: Perspectives on Retail in the Wake of COVID-19

“Perspectives on Retail in the Wake of COVID-19” The Martin J. Whitman School of Management hosted a virtual forum to discuss retail in the wake of COVID-19. Our expert faculty and industry panelists discussed the immediate and systemic impact of…

WHITMAN RESEARCH NEWSLETTER – Fall 2019

Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco

A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…

Faculty and Staff Honored at the Whitman School Annual Awards Ceremony

Faculty and Staff Honored at the Whitman School Annual Awards Ceremony Several members of the faculty and staff of the Martin J. Whitman School of Management at Syracuse University were honored at a ceremony May 14, including: STAFF AWARDS RISING STAR AWARD Daniel J.…

Whitman Research Newsletter – Spring 2019

First-of-Its-Kind Research Offers Guidelines on Virtual Fitting Room Effective Delivery

Virtual reality technology is revolutionizing the online shopping experience by allowing consumers to directly visualize themselves in merchandise through virtual fitting rooms (VFR). While some retailers are rejoicing at the new tech, others are concerned VFRs will decrease sales and…

Whitman Research News – Fall 2018

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Alejandro Amezcua, assistant professor of…

Study is One of First to Examine Effectiveness of Native Advertising

There is now research to prove a correlation between the serial position of a native advertisement and the ad’s effectiveness. This study is among the first to examine native ads in this way. Serial position is a term used to…

New Faculty Members Join the Whitman School

Syracuse University’s Martin J. Whitman School of Management has added seven faculty members to its team for the 2017-18 academic year. Joel Carnevale is assistant professor of management, who will teach management and organizational behavior courses. His research interests include employee…

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