One of the unique elements to the Whitman MBA curriculum is the Experiential Learning component, which I would like to take a minute to highlight. For those unfamiliar, it’s an opportunity to marry the teachings of the classroom with applicable…
Experiential Learning at Gaylord- Emily Bolton ’12 MSE
As a Masters of Entrepreneurship student, I am always looking for experiences that are both meaningful and will help me learn real skills that I can use in the future. I was able to take advantage of one of these opportunities last semester at Syracuse in my Managing Product Development class. The main focus of this course was to learn how to develop a new product, navigate it through the product pipeline, and take it to launch. I felt confident that this was going to be a unique marketing class, but I was surprised at how interesting this class really was!
Instead of creating a theoretical project and taking that through the theoretical steps of the product pipeline, our groups got to develop a real product concept and pitch our final designs to the local company Gaylord, which specializes in library products. This opportunity made the project so much more interesting because Gaylord was seriously considering adding our product suggestions to their current inventory. We conducted our final presentations at Gaylord’s offices and with an audience of five Gaylord executives.
Learn by Doing as a Whitman MBA
I am the inaugural Director of Experiential Learning for the Whitman MBA program. The experiential learning requirement was introduced for the Class of 2010. Full-time MBA students build an experiential portfolio through internships, consulting, specialized courses, community engagement, and other practical…
Get to Know Rebecca Schied
My name is Rebecca Schied, I am 22 years old, and from a tiny town called Bradford, NY. I have always been into sports and have played tennis, basketball, softball, and rugby. I am also a huge fan of football…
Emily Bolton ’12 MS Entrepreneurship
I’m an MS Entrepreneurship student originally from Cincinnati, OH. Some of my favorite things to come out of that city are Skyline Chili, the Bengals and Graeter’s ice cream. I completed my undergraduate degree in Philadelphia as a double major…
Meet Allie Chapman ’12 MBA
Hi! I am Allie Chapman and I am a second year MBA student concentrating in Supply Chain and Marketing. Prior to returning to school I worked in Inside Sales for 5 years in Boston, MA. In my time here at…
Experience Matters: Michael Palermo, ’11 MBA Finance
Originally from Rochester, N.Y., Michael Palermo chose the Whitman School of Management so he could gain the necessary skills to make a transition from personal finance to investment management. With the combination of a well-structured finance curriculum, unparalleled student resources, and cutting-edge technology, Palermo knew Whitman was the right place for him to study investment management.
Experience Matters: Rony Funes, ’10 MBA
Rony had several years of experience in Transportation & Logistics in his native Honduras, which sponsored him as a Fulbright scholar to pursue his MBA in the United States. He applied that experience and his Whitman class work to a…
Experience Matters: Jennifer Dodd, ’10 MBA
“The Experiential Learning program has greatly impacted my ability to add value to a loosely-defined project in my new career in Marketing at Carestream Health. For example, if two years ago my supervisor had given me a file of data and said, ‘Find something useful that we can do with this,’ I would have had no idea where to start. But that exact scenario happened to me early on, and I found that I had a lot of ideas that could positively impact our business.
Experience Matters: Lauren Hunter ’11 MBA/MS
After spending seven years in L.A. as a talent agent, Lauren Hunter enrolled in Whitman’s dual marketing and media management degree program because she recognized the value of studying in such a diverse academic environment and gaining solid professional relationships.
“My hands-on experience at 20th Century Fox in the International Home Entertainment Catalog Marketing Department gave me great insight into brand management. I worked on Fox Filmed Entertainment and MGM’s catalog titles that have been available in home entertainment formats for more than 18 months. During my time at Fox, I was able to play a role in development of key strategic marketing, digital marketing, video-on-demand, electronic sell- through plans for release campaigns ranging from $750K to $8 Million.