About two-thirds of Syracuse University’s Martin J. Whitman School of Management undergraduate students gain significant study abroad experience during their four years, making the School one of the most globalized institutions in comparison to other business schools. This is not just the…
Whitman Partners with Two Global Organizations, Providing New Opportunities
Syracuse University’s Martin J. Whitman School of Management recently announced partnerships with the Global Business School Network (GBSN) and the European Foundation for Management Development (EFMD). Through these global networks, the Whitman School continues to enhance its global initiatives consistent with its…
WHITMAN RESEARCH NEWSLETTER – Fall 2020
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and Ph.D. programs. Awards and Honors Johan Wiklund, the Al Berg…
Virtual Event: Brand Activism
“Brand Activism: The Intersection of Social Movements and Marketing” The Martin J. Whitman School of Management hosted a virtual forum to discuss brand activism. The panelists discussed the drivers of the growth of brand activism during the last decade, as…
What Specialties Can You Study Within Business?
Like most students applying to college, you want a degree that offers flexibility and prepares you for success in the field. You probably desire something that aligns with your skills and interests, but simultaneously may boost your earning potential. We…
WHITMAN RESEARCH NEWSLETTER – Fall 2019
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and Ph.D. programs. Awards and Honors Suho Han, assistant professor of…
Whitman in Asia: Associate Dean’s Travels Cultivate Global Experiences for Students
HomeExperiential LearningClass of 2019Student SpotlightsAlumni & FriendsFaculty & Staff Whitman in Asia: Associate Dean’s Travels Cultivate Global Experiences for Students Whitman graduate students on their residency in Asia. Where in the world is Eunkyu Lee? That was the question in…
Whitman Research Newsletter – Spring 2019
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and Ph.D. programs. Awards and Honors The EEE department was recently…
Whitman School Establishes/Appoints Associate Dean for Global Initiatives
Gene Anderson, dean of the Martin J. Whitman School of Management at Syracuse University, announced the creation of a new leadership position, associate dean for global initiatives, appointing Eunkyu Lee, professor of marketing to the role effective July 1. The new position was…
Whitman Research Newsletter – Spring 2018
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Alejandro Amezcua, assistant professor of…
The Psychology of Private Label Grocery Brands
By Syracuse Staff When Dr. Eunkyu Lee goes grocery shopping at Wegmans, he stops to consider the orange juice. Wegmans is a Rochester-based supermarket chain with 46 stores in New York state. Lee, a professor of marketing at the Martin J. Whitman…
With Viewership and Revenue Booming, Esports Set to Compete with Traditional Sports
By Syracuse Staff Writer In 2017, more than 111 million people watched the Super Bowl, traditionally one of the most popular sporting events on television. But that figure is eclipsed by the number of people who follow a different type of…
Whitman Research Newsletter – Fall 2017
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Johan Wiklund, Al Berg Chair…
Whitman Research Newsletter – January/February 2017
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Burak Kazaz, the Becker Professor…
The Road Less Traveled
Being fearless can take people down unexpected paths. As a young man, Eunkyu Lee, currently a marketing professor at Syracuse University’s Martin J. Whitman School of Management, thought he knew where his path would lead — to a job working…