In the News and Trending: Are You Better Off Now Than Four Years Ago? It May Be More Complicated Than You Think Politics and the Perception of Economic Well-being So, are you better off today? It’s a quintessential question that…
WHITMAN RESEARCH NEWSLETTER – Fall 2020
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and Ph.D. programs. Awards and Honors Johan Wiklund, the Al Berg…
Virtual Event: Brand Activism
“Brand Activism: The Intersection of Social Movements and Marketing” The Martin J. Whitman School of Management hosted a virtual forum to discuss brand activism. The panelists discussed the drivers of the growth of brand activism during the last decade, as…
Whitman Research Newsletter – Summer 2018
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Cathy Maritan, associate professor of…
How Marketing to Singles May Be Good for Small Businesses
One is no longer the loneliest number, and small business marketers should take notice. Each year, businesses spend billions of dollars competing to market to couples, especially around holidays like Christmas and Valentine’s Day. However, singles are one of the largest,…
Around the World and Back to Syracuse
Scott Lathrop, professor of marketing practice at the Whitman School, has traveled to more than 27 countries, taught at Harvard University and counseled major corporations, but that doesn’t discourage him from pursuing new talents or experiences. “I enjoy playing golf, the…
Of Political Campaigns, Candidates and Marketing
Most people readily recall Barack Obama winning the 2009 Nobel Peace Prize, but how many know he was the 2012 Ad Age Best Marketer of the Year? Obama shaped his campaign using issues identified in social media forums. He was…
Follow the Money: The Marketing of March Madness
With both the men’s and women’s basketball teams dancing to the Final Four, Syracuse is making history this spring in the NCAA March Madness tournament. In the business world, the real madness is happening behind the scenes—with marketing opportunities abounding…