research-news

Whitman Research Newsletter – Summer 2018

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Cathy Maritan, associate professor of…

How Marketing to Singles May Be Good for Small Businesses

One is no longer the loneliest number, and small business marketers should take notice. Each year, businesses spend billions of dollars competing to market to couples, especially around holidays like Christmas and Valentine’s Day. However, singles are one of the largest,…