digital marketing

Assistant Professor of Marketing Shares Her Fascination With Data-Driven Marketing

Number-driven data has always been fascinating to Hyoryung Nam, Ph.D., who joined the faculty at Syracuse University’s Martin J. Whitman School of Management as an assistant professor of marketing in August 2020. “Data matters. Data is the basic building block…

Internship Experience: Nicole Jaskot, Digital Marketing Intern at Romer Skincare

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Nicole JaskotGraduation Year: May 2021Major(s): Marketing…

#WhitmanWatch: Maryann Akinboyewa

Class of 2015 Majors: Marketing Management, Writing and Rhetoric Hometown: Bowie, Maryland LinkedIn: https://www.linkedin.com/in/maryannakinboyewa If you’re a student at Syracuse University, chances are you’ve come across Maryann Akinboyewa at some point during the last four years. Between various internships, two majors…

Internship Bites with Aishik Barua

What were your key takeaways and experiences at your internship this past summer? When I was offered the summer internship at Short Enterprises, I decided to take it up because it was a small firm and promised to provide me with…

Four Ways I Became a Competitive Candidate over Spring Break

Ahh…spring break, a time for relaxation! Finally! I did relax over spring break, but I found some ways to make myself a more competitive job candidate as well. It’s that time of year when business students everywhere are hunting for…

Alumni Connections: Sebastian Benkert

Last semester Sebastian Benkert, an alumnus of the Whitman MBA program, rang the opening bell of the New York Stock Exchange along with other representatives from ARK Investment Management. We reached out to him to learn about his experience at Whitman…

Tag: digital marketing