Research and innovation are integral components of the strategy of Syracuse University’s Martin J. Whitman School of Management. Read the Spring 2019 Research Report to learn more about what Whitman School’s talented and renowned faculty are researching. Extending Entrepreneurship Research…
Marketing textbooks recommend that firms target profitable customers and induce greater selling efforts as a way of charging higher prices and earning superior profits. However, according to a recent publication by Alex Thevaranjan, associate professor of accounting at Syracuse University‘s…
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Alejandro Amezcua, assistant professor of…
The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Burak Kazaz, the Becker Professor…