#WhitmanWatch: Kelsey Lord

Class of 2015
Major: Marketing
Minor: Child and Family Studies
Hometown: Boston, Massachusetts
LinkedIn: https://www.linkedin.com/in/kelseylord

Arriving for her first visit to Syracuse University on a sunny spring day, Kelsey Lord immediately knew that she had found the place where she would spend her next four years. One Jimmy John’s sandwich later and she was completely sold.

After applying early decision to the College of Arts and Sciences, Kelsey decided to follow her passion for working with children and transferred into Falk College to major in Child and Family Studies. Although she loved her classes, she felt that it was more of a hobby than a career. She then switched into Whitman to pursue a major in marketing, after attending a Whitman marketing panel that sparked her interest. “It was the best decision I have made here at Syracuse,” said Kelsey.

Since, Kelsey has found success in marketing through two unique summer internship experiences. After her sophomore year, she interned at the headquarters of Toys “R” Us in New Jersey, working on product development for the “Girls World” team private brands. At Toys “R” Us, Kelsey had a chance to experience the corporate world, learning about teamwork, time management and company culture.

Following her junior year, Kelsey interned with Viacom on the Nickelodeon Retail Marketing team. In this role, she experienced many different aspects of the business and met many people within the company, including Viacom COO Tom Dooley. “I had the greatest experience with the greatest people and took away knowledge and memories that will stay with me forever,” said Kelsey.

At Syracuse, Kelsey has been an active member of the campus community throughout her four years. She is involved in Greek life as a member of Kappa Alpha Theta sorority and Beta Gamma Sigma honor society. Kelsey also works with Balancing the Books, a tutoring program for children in Syracuse that Whitman funds and operates. In the past, she worked as a resident advisor in Dellplain Hall.

Following graduation, Kelsey will be applying the skills she has learned at Whitman as she starts her career with Lutron Electronics in their Sales Leadership Development Program. She will go through an extensive training program at the company’s headquarters in Pennsylvania, and upon completion will be placed in outside sales in a specific geographic region. Kelsey said that she is extremely excited to begin her career with Lutron. “I believe that Whitman has provided me with the skills I need to succeed,” she said. “I cannot wait to see how these skills translate in the real world.”

Kelsey said that the career center and other resources at Whitman have been critical to her success at Syracuse. “Whitman is the reason I have my career set for after graduation,” she explained. “There are an enormous amount of resources and support available in Whitman, such as resume help, interview help, career searching and so much more. Whitman prepared me for my future.”