#WhitmanWatch: Kanique Swinson

Class of 2016
Majors: Marketing Management, EEE
Hometown: Raleigh, North Carolina
LinkedIn: https://www.linkedin.com/in/kaniqueswinson

If there’s one thing to know about Kanique Swinson, it’s that she bleeds Orange.

Swinson is involved all over campus, serving as the current president of Whitman, a Remembrance Scholar, a Global Ambassador for Syracuse University London, a member of the Student Philanthropy Council, a third-year Resident Advisor in BBB residence hall, and more. Swinson was recognized as a candidate for Syracuse Homecoming Queen last fall, showcasing her passion and dedication to SU.

Before deciding to come to Syracuse, Swinson knew that she wanted to attend school somewhere close to New York City. She was also looking for strong alumni connections, a study abroad program, and a great sense of school pride—and Syracuse fit the bill.

“I applied to Syracuse with the encouragement of an alumnus without ever visiting the campus,” said Swinson. “After my acceptance, I came to tour campus and immediately fell in love.”

A naturally curious person, Swinson was interested in pursuing a marketing degree because it would allow her to understand how and why consumers make buying decisions. Now a senior, Swinson said that her Whitman professors have helped her to turn this passion into a career.

“Dr. Minet Schindehutte’s class ‘Entrepreneurial Marketing’ taught me how to think outside of the box, and her free flowing teaching style allowed me the freedom to let my creativity really shine in her class,” explained Swinson. “Learning how to think freely and stepping outside of the box is what landed me into my internships, and ultimately to me following my true passion.”

Swinson has held an internship with SU’s Office of Multicultural Affairs for two years, working with social media to increase student engagement with the office. Last summer, she worked as a marketing and A&R intern for Roc Nation Entertainment Group and as a personal assistant to entertainment executive Valeisha Butterfield-Jones. “Working beside some of music’s top hip-hop pioneers such as Jay-Z and Chaka Pilgrim was an extremely humbling experience and learning process,” said Swinson.

Following graduation, Swinson hopes to continue working in the entertainment industry and pursue a career in the digital or marketing department of a top company. She hopes to eventually work on marketing campaigns for musical artists and television shows.