#WhitmanWatch: Jenna Kaufman

Class of 2016
Majors: Marketing Management, Finance
Minor: Public Communications
Hometown: Randolph, NJ
LinkedIn: https://www.linkedin.com/in/jenna-kaufman-a5708174 

For Jenna Kaufman, Orange runs in the family. With cousins and an older sister who are all recent Syracuse University graduates, Kaufman had been hearing about life at SU long before she attended herself.

“Initially, I wanted to be different, but after visiting, I came to realize that Syracuse was the only university that I felt could be a home for me for the next four years,” said Kaufman.

Now four years later, Kaufman has made her own mark at SU. At Whitman, Kaufman is involved in a Consurtio consulting project, Whitman Student Government as vice president of administration, the Whitman Ambassador program, and Beta Gamma Sigma Honor Society. She was also recently recognized as a Whitman Scholar and will be graduating with Summa Cum Laude honors. Additionally, she is a member of Alpha Epsilon Phi Sorority and has held positions as vice president of finance and standards chair for the organization.

Kaufman has also had several internship experiences during her time at Syracuse. Most recently, she worked at Macy’s, Inc. as the Omni-channel merchandise planner involved in analyzing the monthly planning process and in-season reports for the Ready-to-Wear Petites department. She also worked at HookLogic, Inc., an e-commerce marketing company where she was responsible for estimating advertising revenue growth for clients based on user clicks from retail websites.

“Both of these internships allowed me to gain a view of the various forms of corporate culture, ranging from tech startups to large retailers,” said Kaufman. “I gained valuable work experience of how to analyze large amount of data and, most importantly, sharpened my communication skills.”

After graduation, Kaufman plans to return to Macy’s to begin her career in the Executive Development Program for Planning in New York City. In this program, she will have the opportunity to use her degrees in finance and marketing to analyze financial information, marketing trends and buying data to determine where to allocate merchandise and maximize sales.

“The fundamentals Whitman taught me about business have given me a strong foundation to grow as an individual these past few years and provide me with what I need to begin a successful career,” said Kaufman. “Ultimately, I want to take everything I have learned from Whitman, Newhouse, and my past internship experiences to pursue a successful career in marketing, market research and analysis.”