#WhitmanWatch: Griffin Brooks ’19

Name: Griffin Brooks
Graduation Year: Spring 2019
Major(s)/Minor(s): Retail Management and Marketing
Hometown: Bryn Mawr, P.A.

Griffin Brooks chose to attend Syracuse University (SU) to continue a family legacy, as their grandfather went to SU, and to pursue their interests by enrolling in the Martin J. Whitman School of Management’s retail and marketing management programs.

“The most beneficial aspect of my education at the Whitman School thus far has been how well-rounded the programs are to ensure students understand every part of the business, which is vital to be an effective manager,” explained Brooks.

This past summer, Brooks had the opportunity to be an omni merchandise planning intern at Macy’s in the designer fragrances department. There, Brooks was able to apply their Whitman School education and deepen their overall understanding of the fashion retail industry as a whole. During the internship, Brooks analyzed sales data to develop a sales plan for the upcoming season, as well as worked on case studies to create an initiative for Macy’s that focused on customer experience. Brooks has also worked as an intern for the Black Retail Action Group (BRAG), a non-profit organization that prepares and educates professionals, entrepreneurs and students of color for executive leadership in retail, fashion and related industries.

“Interning at BRAG gave me an opportunity to meet other people of color in the retail industry and gave me a leg up on learning important retail skills compared to the other interns at Macy’s,” described Brooks.

With this group, Brooks developed a disruptive initiative on gender-neutral fashion in retail that was presented to executive-level retail professionals. Brooks also participated in workshops focused on utilizing retail math and Excel skills.

On campus, Brooks is a member of Phi Sigma Pi—Syracuse University’s National Honor Fraternity dedicated to developing scholarship, leadership and fellowship through philanthropy work with HOBY.

After graduation, Brooks will be joining Macy’s Store Management Executive Development Program in the greater Los Angeles, California area. Eventually, Brooks would like to start their own business.

Julia Fiedler

Julia Fiedler

Julia Fiedler is a digital content developer for the Martin J. Whitman School of Management at Syracuse University.

Prior to joining the Whitman School, Julia worked for Cazenovia Partners where she developed websites for rental properties, which includes taking photographs, videos and writing about the properties and the area of which they are located.

Julia is a Syracuse University student in the Whitman School studying marketing, and wishes to pursue graphic design in the S.I. Newhouse School of Public Communications as well.
Julia Fiedler