#WhitmanWatch: Laura Contero

MBA Class of 2016
Concentration: Marketing
Hometown: Suffern, New York
LinkedIn: https://www.linkedin.com/in/lauracontero

As the vice president of marketing for Whitman Women in Business, Laura Contero is passionate about inspiring women to pursue careers in management. Not only is she responsible for promoting the organization’s events and generating awareness of the group both on and off campus, but Laura also works to motivate herself and others through education. “The most rewarding feeling I gain is helping other women learn more about the industry and participate in events that raise funds for women-centered networks and causes,” said Laura.

Laura has put her beliefs to action through various work and internship experiences. As an undergraduate at Carnegie Mellon University, Laura worked as her college’s videographer, while pursuing a degree in architecture and film and media studies with a minor in business. As the school’s videographer, she attended and filmed various architecture lectures, later editing and posting the videos online. During her undergraduate, Laura also worked as an architectural design intern for Gilmore Group, a branding company in New York City. She was responsible for on-site surveys and fixing architectural models for client review.

Currently, Laura works as an intern for Lua Technologies, a mobile-first enterprise communications company based in New York City. “Almost everything I have learned from my one year here at Whitman has been applied to what I do as an intern, which is incredibly rewarding to see,” said Laura. She is also currently involved in researching industry trends for enterprise messaging and exploring better ways to engage in digital marketing.

Laura credits Syracuse’s undeniably strong school spirit and the incredibly supportive network of alumni for bringing her to Whitman to pursue her graduate degree. “The school brings in people across disciplines for networking events, luncheons and opportunities for one-on-one conversations with high-profile alumni contacts,” explains Laura. “The sense of loyalty to Whitman from previous graduates really impressed me.”