Whitman Voices

Introduction

Whitman School’s Master in Marketing Program Offers Analytical Approach and Real-World Experiences

Whitman School’s Master in Marketing Program Offers Analytical Approach and Real-World Experiences

The STEM-designated master’s degree in marketing program (MSM) at Syracuse University’s Martin J. Whitman School of Management is one of its newest master’s level offerings but students are already experiencing the strength of the program, which takes a decidedly analytical approach to marketing combined with developing the creative strategies needed to succeed in the profession.

More than just cultivating students who are great analysts, the program integrates the insight and strategic thinking required to be an excellent marketer with the disciplined thinking of an analyst. This focus provides a deep background in marketing, which prepares students for success, no matter what their goals are.

“We focus on student success, whether it’s in class, through experiential learning, such projects and internships or through our support of networking opportunities with industry professionals,” said S.P. Raj, professor of marketing and director of the MSM program. “Not only do we bring alumni to campus to speak but we also bring the students to the alumni and industry experts.”

One recent trip took nine students, to New York City for a co-curricular trip that complemented the Digital Marketing course with technology exploration. Students visited the Microsoft flagship store in Manhattan where they were treated to demonstrations of the latest virtual/augmented reality technologies and gaming. Microsoft also welcomed the students to its corporate office, where they heard more about careers in the field of marketing, and toured the new technologies studio. The group also visited Deloitte Digital, touring the studio and hearing more about marketing careers at the consulting company.

“The flexibility of the program allows the students to spend more time, if they choose, on experiential learning opportunities to immerse themselves in the American culture and better understand U.S. marketing,” said Raj.

The MSM program can be completed in as little as nine months or as many as 21 months. The flexible curriculum is designed to allow students to customize their marketing experience to suit their personal goals and development. Students have the opportunity to use what they have learned through internshipsduring the program, as well.

An Ni Hsu ’20 completed an internship at Consumer Reports in New York City, during the summer of 2019. “If it were not for my Whitman education I would not have been able to perform my role effectively on a daily basis,” she said. “I’ve really enjoyed applying the broad skillset I have learned in the marketing program and hope to continue this growth well into the future.”

The program is now accepting applications. To learn more, visit the website.

Kerri Howell

Kerri is director of communications and media relations for the Whitman School. She is responsible for managing all internal and external communications with students, faculty, staff, alumni, members of the business community and other key stakeholders.After receiving her B.A. from State University of New York at Geneseo, she went on to earn her M.S. in communications management from Syracuse’s S.I. Newhouse School of Public Communications, where she has served as an adjunct professor in the public relations department since 2004.