What were your key takeaways and experiences at your internship this past summer?
When I was offered the summer internship at Short Enterprises, I decided to take it up because it was a small firm and promised to provide me with a lot of scope to learn. However, I was not nearly ready for what was to come my way. Not only were there opportunities to learn new things, but situations arose wherein I could witness the results of my plans and actions in real time. As a social media enthusiast, I was allowed to monitor the updates and impressions created by our social media channels. I used this data to create insights that helped us modify our digital marketing tactics. I had the opportunity of speaking to young and budding entrepreneurs across the world and learning about their initiatives. I initiated them to the Startup Insider Initiative project that the firm has been working on with the Clinton Global Initiative. I also worked towards creating a presence for Short Enterprises in the local media.
Did your education at Whitman help you during this internship? If yes, how?
YES! I used most of the marketing strategies and tactics that I learnt during all my marketing classes throughout the first two semesters of my MBA program.
What were some challenges and surprises? How did you overcome these?
I had a brilliant mentor in W. Michael Short. He gave me the levee to work out various strategies by myself with regard to Short Enterprises’ digital presence. The one challenge was to translate theoretical knowledge to practical use. You learn about customer behavior and product life cycle in class but you do not know what to expect when you actually come across a product. The obscurity of handling a product from its inception can feel very intimidating.
Why would you recommend someone to intern at Short Enterprises?
The sheer amount of work and experience that comes with a small-size firm like Short Enterprises is amazing. You get to learn a lot especially about the emerging market of digital marketing as well as the basics of entrepreneurship. Also, the head of it all—Mr. Short—is an brilliant mentor who knows precisely when to step in without making you feel undervalued or incompetent.
What do you want to do going forward professionally?
Build a career in digital marketing and performance analytics in the media and entertainment industry.
About Startup Insider Initiative:
Announced in 2014, Startup Insider (@SI_Initiative) is a multi-faceted global initiative working to support social entrepreneurship and impact investing. The initiative’s initial phase aims to deploy $50 million in capital to social entrepreneurs throughout the world and create over 2,500 jobs in the impact sector. The initiative, responding to the soaring interest
in social entrepreneurship in recent years, will involve the launch of the Global Social Enterprise Institute
, the cloud-based Global Social Enterprise Accelerator
, the Community Social Venture Connect Program (CSVC) and a global network of regional and university chapters. Startup Insider is an initiative of Short Enterprises. Learn more about Startup Insider at StartupInsiderInitiative.org
and the Global Social Enterprise Institute at www.gse.institute
About Short Enterprises:
Founded in 2011, Short Enterprises
(@Short_Report) is an award-winning boutique consultancy specializing in public affairs, strategic communications, and sustainable development. The global firm, with its over 500 international collaborators, has a proven track record of developing cross-sector public/private/non-profit partnerships. The firm has also been involved in the launch of high-profile development projects and initiatives addressing key social, economic, and environmental challenges that are expected to have a combined economic impact of $100 million when fully implemented. Short Enterprises is also spearheading the launch of the Startup Insider Initiative and the Global Social Enterprise Institute
at Le Moyne College. Learn more at www.ShortEnterprises.biz
About the Clinton Global Initiative:
The Clinton Global Initiative (CGI), an initiative of the Clinton Foundation, convenes global leaders to create and implement solutions to the world’s most pressing challenges. Established in June 2011 by President Bill Clinton, the Clinton Global Initiative America (CGI America) addresses economic recovery in the United States. CGI America brings together leaders in business, government, and civil society to generate and implement commitments to create jobs, stimulate economic growth, foster innovation, and support workforce development in the United States. Since its first meeting, CGI America participants have made more than 400 commitments, which have improved the lives of nearly 1.4 million people. For more information, visit clintonglobalinitiative.org and follow us on Twitter @ClintonGlobal and Facebook at facebook.com/clintonglobalinitiative.
Nupur Gokhale is a second year MBA (Marketing) student at The Martin J. Whitman School of Management. She is a storyteller: always drumming up innovative ways a brand can engage its audience. When she isn't busy obsessing over a marketing challenge, you will find her bobbing along to the latest Beyonce song, blowing off steam through a game of soccer, or going on a rant about feminist issues.
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