Research

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Virtual Reality, Coming to Retailers Near You?

Imagine a world where you can try on multiple outfits without pulling a single hanger off the rack. Even better, you don’t even need to take your outfit off. This futuristic idea is becoming a reality with the surge of virtual fitting rooms, otherwise known as VFR. The technology has been growing in popularity behind the scenes of major malls and retailers, even before the COVID-19 pandemic.

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Whitman Professor Unveils Wine Futures Report Calling 2019 Bordeaux an Excellent Investment Option

Researchers at Syracuse University’s Whitman School of Management and Rensselaer Polytechnic Institute’s (RPI) Lally School of Management are out with their yearly assessment of wine futures and have determined the 2019 Bordeaux vintage to be an excellent investment option. “Futures came out below their…

Omnichannel Supply Chain Method Reinvents Retail Distribution Centers

Rong Li, associate professor of supply chain management at Syracuse University’s Martin J. Whitman School of Management, has published research on reinventing retail supply chain and the Ship-from-Store-to-Store (SFSTS) practice.  This practice has emerged as retailers have become equipped to deliver…

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Syracuse University Professors Co-author Book on Collaborative Success

Two Syracuse University faculty members recently published a book centered around team collaboration, titled “Team Being: The Art & Science of Working Well with Others.” The publication is a culmination of years of research conducted by the authors, Martin J.…

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Among Boards of Directors Abusive Accounting Policies Can Be Contagious

A study published in Review of Accounting Studies finds that it’s possible for manipulative accounting policies to be transmitted between firms. The common denominator is found within the Audit Committee of a company’s board of directors.  “We find that members…

Urbanization and Localization: Geographic Factors Impact Incubator Outcomes

Alejandro Amezcua, assistant professor of entrepreneurship at Syracuse University’s Martin J. Whitman School of Management, has published research on incubator outcomes for start-ups and what factors affect its success to help a new company flourish. Amezcua joins Tiago Ratinho of…

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Junior Management Faculty Tackling Workplace Issues and Technology Strategy

Three management faculty are examining everything from creativity and leader/employee relationships to strategies associated with emerging technologies and how companies can remain competitive. Ongoing Research Examines Factors Affecting Creativity in the Workplace Teamwork is a frequent topic for management researchers…

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Political Ideology of Board Members Affects CEO Dismissal Following Financial Misconduct

David Park, assistant professor of entrepreneurship at Syracuse University’s Martin J. Whitman School of Management, alongside Warren Boeker of Foster School of Business, University of Washington, and David Gomulya of Lee Kong Chian School of Business, Singapore Management University, conducted…

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WHITMAN RESEARCH NEWSLETTER – Fall 2019

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and Ph.D. programs. Awards and Honors Suho Han, assistant professor of…

Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco

A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…

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Higher Levels of Disclosure Could Reduce Risk-taking and Diminish Long-term Value

Susan Albring, associate professor of accounting at Syracuse University‘s Martin J. Whitman School of Management, teamed with Xiaolu Xu ’13 Ph.D. (University of Massachusetts-Boston), to examine the relationship between the amount of voluntary disclosure and a firm’s level of risk-taking…

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Solutions to the Problem of Sales Spilling over to Unprofitable Customers

Marketing textbooks recommend that firms target profitable customers and induce greater selling efforts as a way of charging higher prices and earning superior profits. However, according to a recent publication by Alex Thevaranjan, associate professor of accounting at Syracuse University‘s…

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How Best to Dole Out Supplies in Wake of Humanitarian Crisis

According to UNICEF, hunger affects approximately 20 million children around the globe. During a humanitarian crisis, such as child hunger, the focus is on making sure people receive the necessary supplies they need. It’s critical that organizations, such as UNICEF…