Whitman Voices


Syracuse University’s Whitman School of Management Announces a Major in Business Analytics

Syracuse University’s Whitman School of Management Announces a Major in Business Analytics

A distinctive characteristic of conducting business in the 21st century is collecting and utilizing vast amounts of data in decision making. Syracuse University’s Martin J. Whitman School of Management has launched a new undergraduate major in Business Analytics to train tomorrow’s leaders and decision-makers to turn this wealth of data into powerful insights for business.

“As we prepare students for a world of accelerating change, we recognize the need to ensure that our students have even stronger analytical abilities. Our new major in Business Analytics provides students with the ability to develop expertise in collecting, analyzing, translating, and communicating data as part of their decision making. This set of abilities is increasingly important for success in the work force and meshes well as a strong complement to our functional majors,” says Associate Dean for Undergraduate and Master’s Education, Alex McKelvie.

As organizations increase their reliance on data, having a command of business analytics gives job seekers a big advantage in any field. In a Gallup poll conducted for the Business-Higher Education Forum (BHEF), over two-thirds of employers anticipated that by 2021 their organizations would give preference to job candidates with skills in data science and analytics.

Companies are looking to hire graduates with quantitative analysis backgrounds who can not only harvest and analyze data, but also develop business strategies based on their findings. According to a 2016 report by the McKinsey Global Institute, “[m]ost companies are capturing only a fraction of the potential value from data and analytics” in part due to the challenge of “attracting and retaining the right talent… business translators who combine data savvy with industry and functional expertise.” 

Starting this fall, students in the Whitman School’s Business Analytics program will have the opportunity to become well versed in all facets and business applications of data and analytics. Foundational knowledge in data management and analytics for business will arm students with the skills needed to collate and manage data from disparate sources. Specializations in financial analytics and marketing analytics, as well as other related areas, will teach students to draw insights from data and effectively communicate them to inform business decisions across a wide range of contexts, from improving the efficiency of operations to fine-tuning customer experiences.

Click here to learn more about the undergraduate program in Business Analytics at Syracuse University.

About the Whitman School

The Martin J. Whitman School of Management at Syracuse University inspires students for a world of accelerating change. Offering B.S., MBA, M.S. and Ph.D. programs, all accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Whitman School’s faculty includes internationally known scholars and researchers, as well as successful entrepreneurs and business leaders. Whitman continues to be ranked among the nation’s top business schools by U.S. News & World Report and Bloomberg Businessweek. To learn more about the Whitman School of Management, visit whitman.syr.edu.

About Syracuse University

Founded in 1870, Syracuse University is a private international research university dedicated to advancing knowledge and fostering student success through teaching excellence, rigorous scholarship and interdisciplinary research. Comprising 11 academic schools and colleges, the University has a long legacy of excellence in the liberal arts, sciences and professional disciplines that prepares students for the complex challenges and emerging opportunities of a rapidly changing world. Students enjoy the resources of a 270-acre main campus and extended campus venues in major national metropolitan hubs and across three continents. Syracuse’s student body is among the most diverse for an institution of its kind across multiple dimensions, and students typically represent all 50 states and more than 100 countries. Syracuse also has a long legacy of supporting veterans and is home to the nationally recognized Institute for Veterans and Military Families, the first university-based institute in the U.S. focused on addressing the unique needs of veterans and their families. To learn more about Syracuse University, visit syracuse.edu.

Kevin Bailey