#WhitmanWatch: Lauren Knafo

Name: Lauren Knafo
Graduation Year: 2017 
Major: Marketing
Minor: Economics
Hometown: Allentown, P.A.

As Lauren Knafo, president of the Whitman Student Government, entered her senior year, she recognized her personal desire to integrate both business and law into her studies. She credits Syracuse University‘s Martin J. Whitman School of Management for being ready and able to meet this interest.

Through an independent study in law and tech commercialization, Knafo conducts marketing research and competitive analyses for entrepreneurial startups. Knafo is able to apply the knowledge and skills she has gained during her past three years at Whitman with the new information she is learning in her EEE 457 capstone.

“The mere fact that Whitman is here to serve the students and their needs, no matter how far-fetched they may be, makes it one of the most respectable and successful organizations I have ever been a part of,” said Knafo.

Looking back on her experiences in Whitman, Knafo explains that the openness, warmth and the receptiveness of Whitman faculty enhances the learning environment and furthers Whitman’s familial environment.

“[The faculty’s] imparted knowledge goes beyond classroom material to include their own valuable experiences and assistance in our future careers,” said Knafo.

Previously, Knafo interned for Saks Off Fifth, a luxury department store, where she served as a merchant intern for multiple departments. As an intern, Knafo learned about allocating merchandise to stores, dealt with vendors and placed their orders, and created a competitor analysis using Excel and market research.

“I learned the importance of effective communication, prioritization/multitasking and balanced time management,” said Knafo.

After graduation, Knafo plans to attend law school and achieve her J.D./MBA, with the goal of eventually joining her family practice, Knafo Law Offices, alongside her father and siblings.


Alexander Straus