#WhitmanWatch: Kristin Mascolo

Name: Kristin Mascolo
Graduation Year: 2019 
Major(s)/Minor(s): Marketing Management and Public Relations (Newhouse)
Hometown: Staten Island, New York

Kristin Mascolo’s four years at Syracuse University’s Martin J. Whitman School of Management have been one giant step out of her comfort zone.

A native of Staten Island, New York, she made her way to Syracuse University because of the Whitman/Newhouse dual program. Mascolo knew she wanted to combine business and communications, and she realized there’s no better place to do that than Syracuse University.

From touring hundreds of perspective students around Whitman to completing six internships, Mascolo didn’t shy away from anything during her time here.

“Everyone here has pushed me outside of my comfort zone, and no one has ever told me no,” Mascolo added.

Mascolo’s internship experiences run the gamut. She’s worked for a Fortune 500 company, a leading public relations and communications firm, a small-business consulting firm and a one-man startup.

Across three internships at 21st Century Fox, Mascolo held roles in human relations, corporate social responsibility and public relations.

Mascolo spent her junior year serving as a social commerce ambassador for the W2O Group, a leading public relations and communications firm headquartered in San Francisco, California. W2O sent Mascolo to South by Southwest (SXSW), a film, media and startup festival in Austin, Texas. While at SXSW, Mascolo helped oversee W2O’s social media presence at sponsored brand and marketing panels.

The ambassadorship ended with a summer internship in W2O’s New York City (NYC) office where Mascolo worked as a hybrid corporate strategy and biotech intern. One of her proudest accomplishments from her internship was winning the company kickball championship with fellow Syracuse University student Alex Straus.

When Mascolo returned to Syracuse University for her senior year, she made a bold decision to change her major to Entrepreneurship and Emerging Enterprises. Completing a major in under a year was an intimidating feat, but Mascolo knew it would pay off.

“I couldn’t give up the opportunity to spend my time learning about something that lit a fire inside me,” Mascolo said. “I really am a little shocked that I actually made it to graduation.”

Mascolo wasn’t kidding about the fire. She kept following her passion for entrepreneurship by securing a D’Aniello internship with a one-person startup, Team Les Go, an athletic wear brand based in Syracuse.

Team Les Go looked to Mascolo for strategy and brand consulting, and for help creating marketing materials.

“It was a major challenge to work with such a small business because every decision felt so huge,” Mascolo added. “By the end of the internship I knew that working with startups is something I want to do again in the future.”

To cap off her time at Syracuse University, Mascolo picked up an internship with ICIP Consulting, a local firm that works with businesses of all sizes to help commercialize technology. By drawing on her experience with the Technology Commercialization Center at Syracuse University’s College of Law, Mascolo was able to work directly with clients.

“My role really pushed me out of my comfort zone, as I became totally client-facing, and was responsible for creating my own SOWs and working with clients to provide meaningful insights for their teams.

Throughout her four years at Syracuse University, Mascolo was deeply involved with the professional business fraternity Delta Sigma Pi, her social sorority Gamma Phi Beta and the Whitman Ambassador Program. In the future, Mascolo want to pay it forward by getting involved with the DSP NYC Alumni chapter and attending Syracuse University alumni events.

“Sorry to my Clemson fan family, but four years later, I know I chose the right Orange school to be a part of,” Mascolo said.

Mascolo starts her full-time job with Bloomberg, LLP as a financial product analyst in their New York City headquarters.

Daniel Strauss