Editor’s note: This week’s #WhitmanWatch students are all graduating members of the Whitman School’s social media team. They’ve been blogging for the past several months; this time, they are the featured stories. Whitman thanks them for all their hard work and wishes them well as future alumni of Syracuse University!
Class of 2016
Majors: Marketing and Advertising
Hometown: Stamford, Connecticut
Fun Fact: “I can beatbox ‘Drop It Like It’s Hot’ by Snoop Dog.”
With a family of faithful Orange alumni, Syracuse University had always been top of mind for Douglas Knopf when looking at prospective universities to attend after high school.
“My entire family went to SU at some point in their lives,” said Knopf. “That helped my decision, but what really sold me was that SU offered unique dual major opportunities.”
A lover of all things creative, Knopf chose to attend SU’s Martin J. Whitman School of Management and S.I. Newhouse School of Public Communications as a dual major in marketing and advertising. Since then, he has used his time to explore career options, as well as hone his design and copywriting skills.
“I interned at MEC working on three Fortune 500 brands doing Google Adwords,” said Knopf. “I also entered competitions and won awards for my advertisement and marketing work.”
Knopf received a Gold and two Merit Awards in the Graphis New Talent Competition, which highlights the work of up-and-coming advertisement innovators. His work that was awarded will be published in Graphis’ New Talent Annual book. Knopf also received a Silver Award in the Rochester Advertising Federation Student Competition. As Knopf approaches graduation, he feels these experiences and his time at SU have taught him to be confident in his work and in himself.
This summer Knopf will intern at BBDO Advertising Agency in New York City as a copywriter. BBDO is a worldwide advertising agency network that consists of more than 280 agencies across 81 countries. BBDO was the most awarded advertising agency of 2015. While Knopf is excited to move forward with his professional career, he will miss his fraternity, Delta Tau Delta, and the connections he has made throughout his SU journey.
To the incoming class of 2020, Knopf encourages students to not work too hard, but to remember to enjoy the college experience before it is over.
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