Whitman Summer Reads

This summer, Syracuse University’s Martin J. Whitman School of Management is highlighting reading material. Check out our summer reads on sustainability. Assistant Professor of Entrepreneurship and Sustainability Todd Moss has recommended three books on how sustainability and business can coexist and still be profitable.

Natural Capitalism” highlights the newest business model that businesses should consider if they are interested in gaining a competitive advantage in future markets. Natural resources are limited, yet many businesses are still operating as if the natural resources they thrive on are renewable. Since capital interests and environmental issues are overlapping more and more, three leading business experts explain methods that businesses should use in order to capitalize on the opportunities presented by the movement towards sustainability.

The Ecology of Commerce” is a national best-seller that emphasizes how problematic it is that industrialization and the current economic system are detrimental to the environment. Paul Hawkens, environmentalist, entrepreneur, author and activist, looks to prove that sustainable business practices will not cause businesses to lose profits. According to Hawkens, a change in our outlook on the process will solve our environmental crisis.

Confessions of a Radical Industrialist: Profits, People, Purpose–Doing Business by Respecting the Earth” challenges people to engage in sustainable practices while running their businesses. Ray Anderson, founder and chairman of Interface Inc.,  provides examples to prove that profitable businesses and a healthy environment are not mutually exclusive. With the tactics Anderson recommends, businesses can improve their bottom lines while being sustainable.


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