Whitman Voices


Syracuse University’s Whitman School of Management’s WISE Women’s Business Center Relocates, Gaining Space for Growth

Syracuse University’s Whitman School of Management’s WISE Women’s Business Center Relocates, Gaining Space for Growth

The WISE Women’s Business Center, a program of the Falcone Center for Entrepreneurship, housed in Syracuse University’s Martin J. Whitman School of Management, recently relocated, offering more space for the entrepreneurship resource program.

WISE, which stands for Women Igniting the Spirit of Entrepreneurship, was established more than 10 years ago, evolving out of the Falcone Center’s WISE Symposium, launched 16 years ago as a single-day event. The goal was to educate women on their options for growing and/or starting a small business. The annual event, which has featured such speakers as Barbara Corcoran from ABC’s Shark Tank, grew to nearly 1,000 attendees. After four years, participants wanted more. In 2006 The Whitman School secured a Small Business Administration grant to establish the WISEWomen’s Business Center; to date it has provided more than 10,000 hours of entrepreneurship counseling and training for women, particularly those who are underserved.

“We are so pleased to be situated in the AXA Tower Building, just yards away from where we were before,” said Joanne Lenweaver, director of the WISE Women’s Business Center. “It’s a win for all of our clients and prospective clients since we remain near a major public transportation hub and can continue to offer our programming to the Downtown community.”

Lenweaver said the new location is located in the main lobby of the AXA Tower Building, right across from the credit union. The Center occupies about 1,000 square feet of space but there is the potential to expand.

“The entire space is about 3,000 square feet, allowing us the possibility to expand in the future,” said Lenweaver. “The WISE Women’s Business Center is on a growth trajectory and future plans could include an incubator or even a training center to continue to bring as many resources as possible to women who want to start their own businesses.”

The WISE Women’s Business Center is now in the lobby of the AXA Tower Building 1, located at 100 Madison Street in Syracuse, New York. An open house is planned for October.

Kerri Howell

Kerri is director of communications and media relations for the Whitman School. She is responsible for managing all internal and external communications with students, faculty, staff, alumni, members of the business community and other key stakeholders.After receiving her B.A. from State University of New York at Geneseo, she went on to earn her M.S. in communications management from Syracuse’s S.I. Newhouse School of Public Communications, where she has served as an adjunct professor in the public relations department since 2004.