Five Social Media Tools Every Student Entrepreneur Needs

Social media is a very accessible marketing tool for any student entrepreneur. Online platforms have allowed brands and consumers to connect, engage and build relationships at a faster rate. Social media is also now influencing purchase decisions. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and, these customers have a 37 percent higher retention rate.

These are some of social media tools every student entrepreneur needs

1. Canva

Canva is an online design tool that creates images that can be used on websites or social media platforms. The designs are modern and creative. The best part about this app is that Canva is super easy and affordable to use. Canva even has free design templates.

2. Hootsuite

Hootsuite is a user-friendly social media scheduling tool. The application allows users to schedule Facebook, Twitter and LinkedIn posts in advance. The dashboard also makes it easy to collaborate with team members.

3. Iconosquare

Iconosquare is an analytics program for Instagram. This site can track your followers, likes and audience demographics.

4. Followerwonk

Followerwonk is a tool for Twitter. For an entrepreneur looking to build their business, this tool is beneficial because it helps you connect more with your target audience.

Followerwonk allows you to search and connect with new influencers in your industry. The analytics offer insight into your followers including where and when they tweet.

5. VSCO Cam

VSCO Cam is a photo editing app that is a favorite among social media influencers. Creating original visual content has become crucial for brands on social media. Photos can tell your brand’s story and convey your message. With this app you can improve your content and differentiate your business from your competitors.

The filters on this app will make your photos look like they were taken by a professional camera.

These tools will improve your brand’s social media efforts.

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Karen Kim

Karen Kim is a communication assistant at the Martin J. Whitman School of Management. She is a senior at Syracuse University majoring in Marketing Management and Public Relations. In her spare time, Karen enjoys traveling, taking photographs and playing with her dachshund.