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Experiential Learning at Gaylord- Emily Bolton MSE ’12

As a Masters of Entrepreneurship student, I am always looking for experiences that are both meaningful and will help me learn real skills that I can use in the future.  I was able to take advantage of one of these opportunities last semester at Syracuse in my Managing Product Development class.  The main focus of this course was to learn how to develop a new product, navigate it through the product pipeline, and take it to launch.  I felt confident that this was going to be a unique marketing class, but I was surprised at how interesting this class really was!

Instead of creating a theoretical project and taking that through the theoretical steps of the product pipeline, our groups got to develop a real product concept and pitch our final designs to the local company Gaylord, which specializes in library products.  This opportunity made the project so much more interesting because Gaylord was seriously considering adding our product suggestions to their current inventory.  We conducted our final presentations at Gaylord’s offices and with an audience of five Gaylord executives. 

Meet Josh LaFave, Director of Graduate Enrollment

My experience for the past seven years has included a wide range of higher education disciplines. I have experience in most facets of graduate enrollment management including recruitment, admissions, yield and retention. I have researched and developed models for more efficient…

Experiential Learning Towards the Full Time Job Search

Jennifer Dodd, MBA 2010

I just started the first week at my post-MBA full time job at Carestream Health, a medical imaging system manufacturer headquartered in Rochester, NY.  My first days as a Marketing Analyst have been going pretty well, and looking back I feel that the Experiential Learning component of the MBA program at Whitman made me well-prepared to enter the working world.  In addition to classroom work, I had three distinct internship experiences, all helping me get a step closer to the elusive full time placement.

Experience Matters: Michael Palermo, ’11 MBA Finance

Originally from Rochester, N.Y., Michael Palermo chose the Whitman School of Management so he could gain the necessary skills to make a transition from personal finance to investment management. With the combination of a well-structured finance curriculum, unparalleled student resources, and cutting-edge technology, Palermo knew Whitman was the right place for him to study investment management.

Experience Matters: Jennifer Dodd, ’10 MBA

Jennifer Dodd '10 MBA, Carestream Health, Rochester, NY

“The Experiential Learning program has greatly impacted my ability to add value to a loosely-defined project in my new career in Marketing at Carestream Health. For example, if two years ago my supervisor had given me a file of data and said, ‘Find something useful that we can do with this,’ I would have had no idea where to start. But that exact scenario happened to me early on, and I found that I had a lot of ideas that could positively impact our business.

Experience Matters: Lauren Hunter ’11 MBA/MS

Lauren HunterAfter spending seven years in L.A. as a talent agent, Lauren Hunter enrolled in Whitman’s dual marketing and media management degree program because she recognized the value of studying in such a diverse academic environment and gaining solid professional relationships.

“My hands-on experience at 20th Century Fox in the International Home Entertainment Catalog Marketing Department gave me great insight into brand management. I worked on Fox Filmed Entertainment and MGM’s catalog titles that have been available in home entertainment formats for more than 18 months. During my time at Fox, I was able to play a role in development of key strategic marketing, digital marketing, video-on-demand, electronic sell- through plans for release campaigns ranging from $750K to $8 Million.