Marketing (page 3)

research-news

Whitman Research Newsletter – March/April 2016

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to: Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Scott Fay, associate professor of…

New Research from Syracuse University’s Whitman School Finds Firms that Reveal Internal Innovations at Trade Shows Can Positively Impact Shareholder Value 

New research from Syracuse University’s Martin J. Whitman School of Management finds that companies that participate in trade shows, demonstrating not only market-ready new products but also product concepts in early stages of development are recognized by investors; firm value…

#WhitmanWatch: Nick Piroli

MBA Class of 2017 Concentration: Marketing Hometown: Black River, New York LinkedIn: https://www.linkedin.com/in/nick-piroli-a2b9b7104 Student-Athlete Profile: http://www.cuse.com/roster.aspx?rp_id=12697 After graduating from Brown University with a bachelor’s degree and four years of varsity lacrosse under his belt, Nick Piroli found that he wasn’t quite…

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#WhitmanWatch: Looking Back on Memory Day

With today being Memory Day, we’re looking back on a year of #WhitmanWatch students and picking out some of the top posts to celebrate this special day. Joseph Howard Class of 2016 Major: Marketing Management Minor: EEE Hometown: Pulaski, NY LinkedIn: https://www.linkedin.com/pub/joseph-howard/81/25/5a7   Morgan…

Whitman marketing students attend Goldberg Marketing Career Exploration Trip to NYC

From social media to analytics to brand management, a marketing degree can lead to a nearly overwhelming number of career paths. This January, a group of 20 sophomores and juniors from the marketing management department attended Whitman’s annual Goldberg Marketing Career…