Marketing (page 2)

With Viewership and Revenue Booming, Esports Set to Compete with Traditional Sports

By Syracuse Staff Writer In 2017, more than 111 million people watched the Super Bowl, traditionally one of the most popular sporting events on television. But that figure is eclipsed by the number of people who follow a different type of…

research-news

Whitman Research Newsletter – Fall 2017

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Johan Wiklund, Al Berg Chair…

research-news

Whitman Research Newsletter – Spring 2017

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Erasmo Giambona, the Michael Falcone…

Get to Know Whitman’s Undergraduate Student Clubs and Orgs

At Syracuse University‘s Martin J. Whitman School, students can meet and network with students and professionals who share their business and entrepreneurial interest. With approximately 12 undergraduate student clubs and organizations,  Whitman students are provided a chance to learn from professionals and…

How Marketing to Singles May Be Good for Small Businesses

One is no longer the loneliest number, and small business marketers should take notice. Each year, businesses spend billions of dollars competing to market to couples, especially around holidays like Christmas and Valentine’s Day. However, singles are one of the largest,…

Student Chosen for Inclusion in the Sports Journalism Institute Class of 2017

Syracuse University student DeArbea Walker is one of 12 students from across the country to be named to the Sports Journalism Institute (SJI) Class of 2017. SJI is a nine-week training and internship program for college students interested in sports…

research-news

Whitman Research Newsletter – Oct. – Dec. 2016

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to: Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Maria Minniti, the Bantle Chair…

S.P. Raj Named Interim Dean of the Martin J. Whitman School of Management

A longtime leader and widely respected scholar in the Martin J. Whitman School of Management has been selected to serve as interim dean. Vice Chancellor and Provost Michele G. Wheatly today announced that S.P. Raj, Distinguished Professor of Marketing and…