Marketing

headshots of Ryan Houck and Kristen Wong

Whitman Seniors Highlighted on Poets & Quants for Undergrads List of Best & Brightest

Two Martin J. Whitman School of Management seniors, Ryan Houck and Kristen Wong, were selected by Poets & Quants for Undergrads to be highlighted in its annual “best & brightest undergraduate business majors” feature. Each year the publication seeks to honor…

headshot of Kylie Maher

Internship Experience: Kylie Maher, Merchandising Intern at Saks Fifth Avenue

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Kylie MaherGraduation Year: May 2020Major(s): Finance / Marketing Management Hometown: Charlotte,…

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Student Spotlight: Brian Sotnick ’20

HomeWhitman100Whitman BriefingsStudent SpotlightsAlumni & FriendsFocus on Faculty Student Spotlight: Brian Sotnick ’20 Hometown: Palo Alto, California Major: Marketing Management Minors: Information Management Technology and Psychology Brian Sotnick ’20 describes himself as someone “raised by an East Coast family on the…

a group of master students posing for a photo at a TV set in NYC

Whitman School’s Master in Marketing Program Offers Analytical Approach and Real-World Experiences

The STEM-designated master’s degree in marketing program (MSM) at Syracuse University’s Martin J. Whitman School of Management is one of its newest master’s level offerings but students are already experiencing the strength of the program, which takes a decidedly analytical approach…

Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco

A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…

virtual dressing room

First-of-Its-Kind Research Offers Guidelines on Virtual Fitting Room Effective Delivery

Virtual reality technology is revolutionizing the online shopping experience by allowing consumers to directly visualize themselves in merchandise through virtual fitting rooms (VFR). While some retailers are rejoicing at the new tech, others are concerned VFRs will decrease sales and…

GMO Food

Research Explores Impacts of Consumer Attitude on GMO Food Labelling and Pricing

With Genetically Modified (GM) food increasing in diversity and volume, these products have become a growing topic of interest for policymakers and consumers. The Martin J. Whitman School of Management‘s Rong Li, assistant professor of supply chain management, and Amiya Basu,…

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Whitman Research Newsletter – Winter, 2019

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Todd Moss, assistant professor of…

News Voices

Faculty and Staff Honored at the Whitman School Annual Awards Ceremony

Several members of the faculty and staff of the Martin J. Whitman School of Management at Syracuse University were honored at a ceremony May 15, including: Whitman Research Awards Whitman Research Fellow Award Erasmo Giambona Associate Professor of Finance Falcone Chair in Real Estate…