Marketing

shows Spring 2021 Capstone Competition First Place team day.i

Spring 2021 Virtual Capstone Competition

For the third semester in a row since the COVID-19 pandemic began, Syracuse University’s Martin J. Whitman School of Management hosted a virtual “capstone competition,” the final component of the three-credit Strategic and Entrepreneurial Management course taken by all undergraduate Whitman seniors. On…

Marketing

What Does the Future of Marketing Hold? Reliance on Data Analytics and Staycations, Learning Experiences Become the Norm

Any major event with substantial economic impact and unprecedented shifts in market expectations naturally accelerates change—but a “major event” may be an understatement when history looks back on the global COVID-19 pandemic that has gripped the U.S. and the world…

headshot of Hyoryung Nam

Assistant Professor of Marketing Shares Her Fascination With Data-Driven Marketing

Number-driven data has always been fascinating to Hyoryung Nam, Ph.D., who joined the faculty at Syracuse University’s Martin J. Whitman School of Management as an assistant professor of marketing in August 2020.  “Data matters. Data is the basic building block…

headshot of Meheli Basu

Assistant Professor Drawn to Whitman’s Niche Appreciation of Quantitative Marketing, Cross Section of University Researchers

Assistant Professor of Marketing Meheli Basu, Ph.D., was drawn to Syracuse University’s Martin J. Whitman School of Management because she knew that many of her peers were involved in exactly the type of work she, too, was interested in. “Quantitative…

Scott Lathrop

In the News and Trending: Are You Better Off Now Than Four Years Ago? It May Be More Complicated Than You Think

In the News and Trending: Are You Better Off Now Than Four Years Ago? It May Be More Complicated Than You Think Politics and the Perception of Economic Well-being So, are you better off today? It’s a quintessential question that…

headshots of Ryan Houck and Kristen Wong

Whitman Seniors Highlighted on Poets & Quants for Undergrads List of Best & Brightest

Two Martin J. Whitman School of Management seniors, Ryan Houck and Kristen Wong, were selected by Poets & Quants for Undergrads to be highlighted in its annual “best & brightest undergraduate business majors” feature. Each year the publication seeks to honor…

headshot of Kylie Maher

Internship Experience: Kylie Maher, Merchandising Intern at Saks Fifth Avenue

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships. Name: Kylie MaherGraduation Year: May 2020Major(s): Finance / Marketing Management Hometown: Charlotte,…

a group of master students posing for a photo at a TV set in NYC

Whitman School’s Master in Marketing Program Offers Analytical Approach and Real-World Experiences

The STEM-designated master’s degree in marketing program (MSM) at Syracuse University’s Martin J. Whitman School of Management is one of its newest master’s level offerings but students are already experiencing the strength of the program, which takes a decidedly analytical approach…

Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco

A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…