Marketing

Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco

A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…

virtual dressing room

First-of-Its-Kind Research Offers Guidelines on Virtual Fitting Room Effective Delivery

Virtual reality technology is revolutionizing the online shopping experience by allowing consumers to directly visualize themselves in merchandise through virtual fitting rooms (VFR). While some retailers are rejoicing at the new tech, others are concerned VFRs will decrease sales and…

GMO Food

Research Explores Impacts of Consumer Attitude on GMO Food Labelling and Pricing

With Genetically Modified (GM) food increasing in diversity and volume, these products have become a growing topic of interest for policymakers and consumers. The Martin J. Whitman School of Management‘s Rong Li, assistant professor of supply chain management, and Amiya Basu,…

Decorative research icons

Whitman Research Newsletter – Winter, 2019

The Whitman Research Newsletter highlights awards, honors, new research and more from Whitman’s research faculty. It is published bi-monthly. Send your research inquiries/highlights to Michel Benaroch, associate dean for research and doctoral programs. Awards and Honors Todd Moss, assistant professor of…

News Voices

Faculty and Staff Honored at the Whitman School Annual Awards Ceremony

Several members of the faculty and staff of the Martin J. Whitman School of Management at Syracuse University were honored at a ceremony May 15, including: Whitman Research Awards Whitman Research Fellow Award Erasmo Giambona Associate Professor of Finance Falcone Chair in Real Estate…

Justin Harris (Left) and Cat Cummings (Right)

Whitman Seniors Featured among Poets & Quants for Undergrads’ Best & Brightest Undergraduate Business Majors for 2018

Catherine Cummings and Justin Harris, both seniors at Syracuse University’s Martin J. Whitman School of Management, were featured as two of the “best & brightest undergraduate business majors,” by Poets & Quants for Undergrads, a news website for undergraduate business education.…

With Viewership and Revenue Booming, Esports Set to Compete with Traditional Sports

By Syracuse Staff Writer In 2017, more than 111 million people watched the Super Bowl, traditionally one of the most popular sporting events on television. But that figure is eclipsed by the number of people who follow a different type of…