Whitman School Appoints New Director of Marketing and Communications

The Martin J. Whitman School of Management at Syracuse University announces the appointment of Dawn S. McWilliams to the position of director of marketing and communications, effective Feb. 15.

McWilliams brings 30 years of higher education experience from various colleges and universities in New York State. She recently served as the director of marketing and communications at Cornell University’s College of Engineering, where she has been since 2011. Prior to that, McWilliams was the executive director for marketing and communications at the University of Rochester’s William E. Simon School of Business.

Her track record of success at two globally respected higher education institutions includes managing the strategic marketing and communications functions, developing high-performing teams, managing high-level public relations campaigns and integrating the brands and concepts worldwide. In addition, McWilliams has sat on Cornell Engineering’s Diversity & Inclusion Internal Advisory group and brings strong leadership skills.

“Dawn comes to Whitman with a proven track record, having a long history of success leading marketing and communications teams in higher education. Her strategic mind, data-driven decision-making and passion for excellence will be tremendous assets to the Whitman School,” says Kevin Bailey, assistant dean of marketing and communications and chief information officer.

McWilliams has a bachelor’s degree in fine arts, as well as an MBA from the Rochester Institute of Technology.

About the Whitman School

The Martin J. Whitman School of Management at Syracuse University inspires students for a world of accelerating change. Offering B.S., MBA, M.S. and Ph.D. programs, all accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Whitman School’s faculty includes internationally known scholars and researchers, as well as successful entrepreneurs and business leaders. Whitman continues to be ranked among the nation’s top business schools by U.S. News & World Report and Bloomberg Businessweek. To learn more about the Whitman School of Management, visit Whitman.syr.edu.

About Syracuse University

Syracuse University is an independent research university that advances knowledge across disciplines to drive breakthrough discoveries and breakout leadership. Our 13 schools and colleges and over 200 majors close the gap between education and action, so graduates are equipped to be resourceful, responsive and real-world ready. In and beyond the classroom, we connect people, perspectives and practices to solve interconnected issues with innovative approaches. Together, we’re a powerful community of game changers that moves ideas, individuals and impact forward.

Kimmy Kimball