Webinar: “Successfully Navigating a Multi-Country and Multi-Cultural World”

The Kiebach Center for International Business Studies at Syracuse University’s Whitman School of Management and the Central New York International Business Alliance presented:

Successfully Navigating a Multi-Country and Multi-Cultural World

Our panelists discussed: the multi-market presence of United States companies, promotion of U.S. exports in Southeast Asia, facilitation of investment in the U.S., careers in foreign service; rewards and challenges of an international career, leading multi-country and multi-cultural teams, cross-cultural management and cross-cultural business practices, strategic leadership, change management, entrepreneurship and innovation in government and international context, and inter-agency coordination.

John Breidenstine, minister-counselor (diplomatic rank) for Commercial Affairs and ASEAN Regional Senior Commercial Offices at U.S. Embassy in Bangkok, Thailand

Peter Koveos, professor of finance and director, Kiebach Center, Whitman School of Management
John Tracy, senior international trade specialist, U.S. Commercial Service, U.S. Department of Commerce
Natalia Zhiglinskaya Wyrsch, adjunct faculty, Whitman School of Management

Questions? Contact Peter Koveos at peter@syr.edu.

John D. Breidenstine is the minister counselor for Commercial Affairs and ASEAN Regional Senior Commercial Officer. A career senior foreign service officer, class of career minister, Breidenstine began his assignment as minister counselor for Commercial Affairs and ASEAN Regional Senior Commercial Officer at the U.S. Embassy in Bangkok in August 2019. Before his current assignment, he served as the minister counselor for Commercial Affairs and Senior Commercial Officer for Europe at the U.S. Mission to the European Union (2015-2019), minister counselor for Commercial Affairs in London (2011-15), U.S. Consul General in Hermosillo, Mexico (2008-11), regional director for Europe and Eurasia (2006-08), and commercial counselor at the U.S. Embassy in Mexico City (2003-06). Before a 2002 reconstruction-related assignment at the U.S. Embassy in Kabul, Afghanistan, John’s postings included: Ankara, Turkey (1997-2002); Tashkent, Uzbekistan (1994-97); Kuwait City, Kuwait (1991-93); and Munich, Germany (1990-91). Before joining the foreign service in 1990, Breidenstine studied international relations at the University of Miami (1987-88) and the Free University of Berlin (1988-89), and worked as an account executive for International Paper in New York City and Atlanta (1984-87). He is a 1984 graduate of Davidson College in North Carolina.

Peter Koveos is a professor of finance and Kiebach Chair in international business director for the Kiebach Center for International Business at the Whitman School. He has previously served as interim dean, associate dean for master’s programs and senior director for international programs. His research interests are in the areas of international finance and China’s economic reforms. His research has been published in the Journal of Monetary Economics, Journal of International Business Studies and other scholarly journals. He is also the co-author of three recently published books. He has been recognized as an outstanding foreign expert and awarded the Magnolia Award by the Municipality of Shanghai. He also served as associate dean for the Shanghai-Syracuse International School of Business. Koveos received his doctorate in economics and finance from the Pennsylvania State University. He has served as president and executive director of various academic organizations, including the Eastern Finance Association, the North American Economics and Finance Association, the Africa Business and Entrepreneurship Research Society, and the New England Business and Economics Association. He serves on the board of the Central New York International Business Alliance and is the co-founder and Executive Director of Export NY, the International Business Institute for New York State.

John Tracy is a senior international trade specialist with the U.S. Department of Commerce whose primary mission is to help U.S. companies increase their international business, and with the creation of Select USA, to assist foreign direct investment initiatives. Prior to coming to the U.S. Department of Commerce, Tracy worked for an international logistics, freight forwarding and customs brokerage company in Rochester, for a Hong Kong-based steamship line in New York and managed international logistics for a chemical manufacturing company in New Jersey. A native of Utica, NY, Tracy earned a bachelor’s in economics from Clarkson University and a master’s in international transportation management from the New York Maritime College. He holds a chartering certificate from the Association of Ship Brokers and Agents and is a NASBITE Certified Global Business Professional (CGBP).

Natalia Zhiglinskaya Wyrsch is an adjunct faculty member at the Whitman School. She is leading courses on international business, competitive strategy and corporate strategy. Wyrsch’s experience includes strategy, project and product management positions with The Boston Consulting Group (management consulting), Credit Suisse (Strategy & Projects Global and Finance & Strategy Private Banking Switzerland) and Citibank (product and portfolio management). Wyrsch is a published author on business-related topics, e.g., BCG White Paper “Leveling the playing field: upgrading the wealth management experience for women” and a case study on a major Russian retailer’s expansion strategy “Lenta of St. Petersburg, Russia” with Harvard Business School Publishing and ECCH.

About the Kiebach Center for International Business Studies
The Olivia and Walter Kiebach Center for International Business Studies promotes international business expertise in the teaching, scholarship, and service of our faculty. The Kiebach Center works to increase your appreciation, knowledge, and career development in international business, while focusing on creating a global mindset among students and faculty, the Kiebach Center has been a catalyst in internationalizing educational activities in Whitman.

Dawn McWilliams