Last Friday we welcomed the multi-talented Kim Brown, director of communications and digital engagement for Syracuse University alumni to the Whitman School of Management to talk to the students in our Goodman IMPRESS program about LinkedIn. She gave us several tips on how to beef up our profiles as well as some great info on how to stand out from the crowd (in a good way). Here are four tips we took from her presentation that we think everyone should take into consideration when creating or updating their LinkedIn profiles.
1.) Customize your public profile URL immediately
Instead of having your profile show up as a bunch of garbled alphanumeric code, customize your public url to something personal and easy to remember. Scoop up your first and last name if possible. This will make a big difference when trying to communicate your LinkedIn profile on a business card or on your resumé, not to mention that it make you look polished, professional and detail oriented.
2.) Add a background photo
Jazz up your profile with some images. Panoramic photos work great as the background image for your profile. Use something that is specific to you and your experience or what your aspirational career looks like. These types of visual additions help people feel more connected to who you are or who you want to be.
3.) Personalize your connection requests
Never send out another boring “I’d like to add you to my professional network on LinkedIn” request again. Take the opportunity to make an impression with a personalized note.
4.) Fill out your summary
The summary on your LinkedIn profile is what gets picked up in searches. Having keywords relevant to your career is going to make it more likely that you will be found by recruiters on LinkedIn who are looking for talent. You can also upload rich media content here as well. Do you have a presentation that is really impressive? Upload it into this area and give people an idea of the quality of work they can expect from you.
You can see a lot more of what Brown has to say on the subject in her article, “19 Terrible LinkedIn Mistakes You’re Making,” on Business Insider.