Internship Experience: Victoria Tramontana, Strategic Media Planning Intern at Mindshare

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships.

Name: Victoria Tramontana
Graduation Year: May 2020
Major(s): Marketing Management / Supply Chain Management
Minor: Public Communications Studies
Hometown: Plainview, New York
Intern Company/Title: Mindshare (GroupM) – Strategic Media Planning Intern

Describe your position and some of your daily tasks?
I was part of the strategic media planning team on the Pandora Jewelry account at Mindshare. I spent the summer helping my team strategize the launch of three global media campaigns, including media for their new collection, brand relaunch and holiday promotions. Some of my daily tasks included preparing consumer insight decks and researching competitive activity that would be delivered to the client. I sat in on internal meetings between departments, strategy pitches to the client, weekly campaign updates and vendor meetings.

How did you land your internship?
During my sophomore year, I went on the Marketing Career Exploration Trip with Alicin Welsh and Adam Capozzi. GroupM was one of the companies we visited, and it initially sparked my interest in the media industry.

My junior year, I applied for an internship on their website. I completed a phone and video interview, then was offered an internship at their Mindshare agency!

What did you learn from your internship experience?
I learned the ins-and-outs of what it’s like to work at a large media agency network and how important it is to stay on top of trends/news. It was great being a part of the planning process and seeing how other aspects such as digital investment, programmatic, social media and search all play a role in media strategy.

For my intern project, I learned how to create a comprehensive media plan with a group of fellow interns that we presented to executives at T.J.Maxx.

Has your experience changed your plans or career choice when you leave college?
This experience furthered my interest in media. GroupM had a great combination of media and technology, with its heavy emphasis on expanding capabilities in this way. I learned more about consumer behavior and data-driven insights that make me more passionate about pursuing a career in this field.

How will your internship experience help you after graduation?
This internship experience allowed me to gain valuable connections that I am lucky to have made. I met knowledgeable people on my team, other employees around the office, as well as an awesome group of fellow interns.

How has the Whitman School prepared you for your internship?
There are so many opportunities that Whitman offers to further your learning, inside and outside of a classroom. With the breadth of speakers, networking events and immersion trips into career settings, you can get a lot out of your time here.

What did you enjoy most about your experience?
I enjoyed the fact that at GroupM, the employees (of all ranks) were always willing to give advice and take time out of their day to speak with us. I also enjoyed that we were encouraged to learn more about other roles in the agency and make the most out of the internship experience. An additional perk was being able to work at their beautiful office in the 3 World Trade Center with Smorgasburg right outside the office on Friday lunch breaks.

Do you have any advice to students who are looking for an internship?
My advice to students looking for an internship is to be open-minded. Don’t compare yourself to others in the internship process, because everyone’s process is extremely different. Take every experience as a step closer to finding out where your passions truly fall!

Kimmy Kimball