In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships.
Name: Nicole Jaskot
Graduation Year: May 2021
Major(s): Marketing Management / Biotechnology
Hometown: Wallington, NJ
Intern Company/Title: Romer Skincare – Digital Marketing Intern
Describe your position and some of your daily tasks?
As a digital marketing intern, I work directly with the CEO/Founder of Romer Skincare, Lauren Rome, on current and new digital marketing strategies to increase brand awareness, SEO and sales. Some tasks I have worked on are formulating new email campaigns, developing a new affiliate marketing strategy, writing blog posts, as well as helping to manage press relationships and brand connections through sweepstakes and emails. I work with Lauren Rome daily on new tasks and get to sit in on important Zoom calls about advertising, website development and other marketing strategies where we discuss how to expand Romer Skincare. Additionally, I spend time researching new opportunities in the skincare and beauty industry, analyzing competitors and reporting back with any insight I can find.
How did you land your internship?
I found out about my internship through Whitman’s Career Center. Alicin Welch sent out an internship opportunity email with the information.
I’ve always been interested in the skincare and beauty industry, so I sent in my resume and got an interview. A few days later I got the offer and accepted right away!
What did you learn from your internship experience?
From my internship experience, I learned a lot more about what it takes to run a startup company. I get to see the ins and outs of everything the CEO does and work alongside her, contributing my ideas for the company’s success. I learn every day that things are not as easy as they may seem, and it all takes some good, hard work to achieve.
Lauren taught me how important it is to be genuine and open about your work and what you do and to step outside of my comfort zone. I feel a lot more comfortable now about everything it takes from creating an ad campaign to managing brand connections, boosting SEO and targeting the right audiences.
Has your experience changed your plans or career choice when you leave college?
My experience has definitely opened my eyes and made me appreciate business. As a marketing and biotechnology dual major, I wasn’t sure which field I wanted to dive into after college. I now know I want to work in marketing and hopefully will able to combine that with my scientific interests down the line whether it be in the skincare/beauty industry or pharmaceuticals.
How will your internship experience help you after graduation?
This internship will help me be able to know what to expect in my future career, post-graduation. This experience will help me be able to land a future job and perform well in it. In addition, it’s made me more comfortable voicing my ideas and creativity during group meetings, or to my boss.
How has the Whitman School prepared you for your internship?
The Whitman School has prepared me for this internship through what I learned in my marketing classes. With that, the presentations and group work done in class has made me more comfortable in sharing my ideas and contributing to my internship now!
What did you enjoy most about your experience?
I enjoyed learning about the skincare industry and getting to apply my marketing knowledge to it specifically. Working for a startup skincare company that focuses on sustainability, clean nontoxic beauty that’s cruelty-free and paraben-free makes me proud. I had so much fun thinking of new ways to help grow brand awareness and increase sales.
Do you have any advice to students who are looking for an internship?
My advice is to not give up and keep applying to many different places – even companies you never even considered working at. Getting an internship during the start of the pandemic was difficult. I didn’t give up and I’m so happy this opportunity came my way. I now couldn’t imagine doing anything else this summer!