Whitman Voices

Introduction

Internship Experience: Andy Torres-Lopez, Marketing Intern at Atlantic Records

Internship Experience: Andy Torres-Lopez, Marketing Intern at Atlantic Records

In this “Internship Experience” blog post series, we will be featuring the profile and thoughts of our students from Syracuse University’s Martin J. Whitman School of Management as they return from summer internships.

Name: Andy Torres-Lopez
Graduation Year: May 2021
Major: MBA
Hometown: Queens, NY
Intern Company/Title: Atlantic Records – Marketing Intern

Describe your position and some of your daily tasks? 
I was an intern in Atlantic Records’ Pop/Rock Marketing department in their New York City office. I worked under the assistant to the executive vice president of marketing. 

My daily tasks included compiling sales and streaming data, updating artist calendars and one-sheets, organizing artist assets (such as press photos and album artwork), conducting influencer research for potential campaigns and pitching marketing initiatives for newly signed and developing artists on the Pop/Rock roster.

How did you land your internship?
Last year, I worked as a marketing representative for Warner Music Group, which is the parent company of Atlantic Records. I told one of my supervisors that I was interested in learning about how marketing works at a record label, and he introduced me to a few people at Atlantic. I had an informational call with someone in the International Marketing department in February, and then reached back out in April to ask if there were any departments taking interns. Luckily, the Pop/Rock Marketing department was still hiring, and after a phone interview, I was offered the position. 

What did you learn from your internship experience?
My internship taught me about how record labels function, particularly how marketing departments work with other departments including publicity, radio promotion, video promotion, sales and streaming. Additionally, I learned about the small details and materials that need to be prepared to build large campaigns.

Has your experience changed your plans or career choice when you leave college?
Before my internship at Atlantic, I had doubts about whether or not I could see myself working in a corporate environment, because my prior experiences have been in much smaller companies. Now, I feel much more confident pursuing opportunities at record labels, as well as other large companies, both inside and outside of the music industry.

How will your internship experience help you after graduation?
The biggest way in which my internship experience will help me after graduation is how it has shaped my attitude. I feel more prepared to take on the “nitty-gritty”, be a team player, be open to learning from the people around me and assume more responsibility in an entry-level position.

How has the Whitman School prepared you for your internship?
My graduate-level courses have given me a deeper understanding of marketing from a financial and strategic standpoint as opposed to a solely creative standpoint. This helped me attack the company-wide internship competition, which my team won, from multiple angles. 

What did you enjoy most about your experience?
I enjoyed getting to experience the record label environment and getting to work on small daily tasks, as well as large projects. It was great to be surrounded by so many professionals who I look up to, and music that I continue to be passionate about. 

Do you have any advice to students who are looking for an internship?
My advice would be to stay humble and open to learning from any experience that comes your way, especially with the pace at which business is changing. It’s important to have the mentality of a student and to make your number one priority absorbing as much as you can from your work and the people around you. 

Furthermore, I would encourage students to reach out to people working at the companies they’re interested in to ask them about their own experiences. It’s useful to know what the company culture is like at the places you’re interested in before being there. It also helps to know what steps others have taken to get to where they are.

Kimmy Kimball