In this “Day-in-the-Life” blog post series, we will be featuring the profile and internship experience of our students from Syracuse University’s Martin J. Whitman School of Management as they reflect on what a typical day in their internship role looks like.
Name: Sophie Casciano ’23
Major: Marketing Management
Minor: Data Analytics (iSchool)
Internship Title/Company: Marketing Intern at Macy’s
Describe your position and what it entails?
My title in this internship is marketing intern. However, Macy’s has an amazing aspect with their program where you join a team related to your position title. I am a part of the content and campaign planning team. This allows me to join in on meetings related to formatting content for the website, email promotions and other push notifications to maximize customer engagement.
What does a typical day in your role look like?
Typically, my day starts with touch base meetings regarding the status of specific tasks and projects that need to be completed by the end of the week. After those meetings, I meet with my intern project team to discuss ideas and PowerPoint decks. Since we want to make the deck run as smoothly as possible, in addition to the executive summary that goes along with it, that has taken up most of my weekly schedule.
After lunch, I assist my supervisor in reviewing assets and making the necessary changes she notes during our one-on-one calls. My supervisor allows me to complete hands-on work and learn how these edits are processed.
Towards the end of the day, I catch up on emails that came in throughout the day or attend a keynote speaker that is scheduled for the interns. The intern-only events are a great outlet for us to ask questions regarding the speakers’ transition from an intern to where they are today and learn more about the corporate environment.
What do you look forward to most coming into work?
An aspect that makes me excited to go into work is the range of departments I can learn from daily. My supervisor has helped connect me to other teams that I have expressed interest in. I am not only experiencing the work that is done by the campaign and content planning team but on the creative and planning team as well. I love that not every day is the same.
How did you land this internship?
I landed this internship through a conversation I had with a Macy’s recruiter at the Whitman Career Fair in fall 2021. I applied to the internship position through Handshake a few weeks prior, but I noticed Macy’s was coming to the fair, so I figured showing my interest and talking to someone directly would not hurt. It was extremely beneficial as it jumpstarted the interview process to get to where I am today.
How has Whitman prepared you for this internship role?
I am thankful to Whitman for emphasizing the Excel certification during the first year. Without that exam, I would not have learned time-saving tips and tricks that make the tasks I am assigned go a lot smoother.
What have you learned so far from this experience?
Throughout this experience, I have learned a lot regarding networking and engaging with proper business etiquette for meetings and calls in this new hybrid work environment. Meeting and conversing with different executives has broadened my professional vocabulary and etiquette, and I am extremely grateful for that as I feel it was something I was lacking as an individual coming into this role.
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