Career Exploration Trip to the Big Apple

The Martin J. Whitman School of Management’s Career Services Center coordinates industry immersion trips to New York City several times a year. These trips help students understand different types of careers in a variety of industries in which they may be interested. These programs connect students to industry experts and alumni for direct knowledge, networking and advice.

About 60 students explored New York City during this year’s January Career Exploration trip for finance, marketing and retail students. This year’s trip allowed students to visit companies such as Bank of America, Deloitte, EY, Macy’s, NBC Universal and Tommy Hilfiger.


This year, a group of 20 marketing management sophomores and juniors attended Whitman’s annual Marketing Career Exploration trip to NYC to meet with alumni and discover different opportunities in this dynamic field.

Rena Miller ’22, marketing and broadcast journalism (WHIT/NEW) dual major, shares, “We were fortunate to meet alumni, along with other current employees, at a variety of companies. I would like to thank the organizations for opening their offices and educating us about different career paths.”

The group spent three days in the Big Apple visiting a variety of companies, including Deloitte, FCB Health, Food Network/Discovery Inc, GroupM, Hill Holliday, Horizon Media, NBC Universal, Salesforce, Scholastic and WarnerMedia/CNN. At each company, students had time to tour the facilities, as well as meet and network with staff members. 

Two Whitman alumni who shared insights with students included Chad Bender ’05 (WHIT/NEW), senior director of ad sales strategy at NBC Universal, and Zach Goldberg ’15 (A&S), strategic projects manager at Scholastic. 

Bender hosted marketing students at NBC Universal, sharing information about a new program that he had created. He also partners with the Whitman Career Center every year to bring students to visit. 

One piece of advice that Bender provided students was, “My first three jobs were a direct result of the Syracuse University network. It is important to reach out to people on LinkedIn, build genuine connections and maintain them.”

Goldberg also hosted a great visit with students in both the marketing and retail groups, sharing his enthusiasm and presentation about his role at Scholastic Inc. He shared a story about how the Whitman Career Center helped him land his first job at EY after graduation. 

The various employees who interacted with students throughout the marketing trip shared advice about the skills necessary in the marketing industry, including having a good understanding of Excel, working hard on group projects, continuing to have a passion for learning and being able to interpret data.

Since a marketing degree can lead you on many paths – from analytics to brand management and much more – this trip provided students with a look into companies and positions across a wide range of organizations in NYC.


Another 20 students participated in the Whitman on Wall Street finance experiential learning trip. The students were able to visit companies such as Bank of America, BlackRock, Citibank, EY, Goldman Sachs, J. Goldman & Co., Needham & Company, PIMCO and S&P.

The corporate visits allowed students to get a taste of the different companies where they could intern or work. Tiffany Yang ’22 says, “I am grateful for the incredible opportunity to participate in the Whitman on Wall Street program in NYC. I gained so much knowledge about the financial industry from the company visits.”

Citi is another corporate partner who have continued to provide an excellent experience for Whitman students. During this visit, a group of alumni made sure to speak with students about their experiences job searching, starting at the company and sharing more about the company culture. The alumni who spent their time connecting with students included Seun Aboderin ’19, Giuseppe Castelli ’16, Matt Degen ’90, Hendrik Hilpert ’19, Faiz Khan ’19, Matteo Nadalutti ’18 and Daniel Piccininni ’17.


During the Retail Exploration Trip, students were able to visit companies such as Hudson’s Bay Company/Saks Fifth Avenue, Macy’s, Michael Kors, Needham & Company, OXO, Ross Stores, Scholastic Inc. and Tommy Hilfiger. 

The students learned a lot about the opportunities available in the retail industry. Ashley Galiano ’22 shares, “Each visit presented a new opportunity to learn about different aspects of corporate operations. I was introduced to different departments and was able to meet with CEO’s and other employees. During each visit, I was able to ask questions freely and gained new knowledge that otherwise would not have been possible.”

Alumni Reception

During the career experiential learning trip, students were able to attend a diversity and inclusion panel and alumni networking event. 

“In addition to visiting companies and meeting employees, I attended a reception where I was able to interact with representatives from a variety of companies. The reception allowed me to have real conversations with Syracuse University alumni and better understand their path from college to corporate,” comments Jolie Kavakeb ’22, a retail management student.

Future Opportunities

In May, the Whitman Career Center will host three more career immersion trips – Accounting Career Exploration Trip, Marketing Senior Showcase and Whitman Women in Finance. Some of the students will also have an opportunity to attend the Whitman’s Alumni and Corporate Partner Appreciation Event.

Galiano adds, “I would recommend this trip to anyone. This experience has given me a new outlook on my future career and the infinite possibilities that await me. I have been able to expand my connections through networking on this trip. I look forward to maintaining these new relationships and hopefully this experience will lead me to an internship and future career opportunities.”

If you want to learn more or host a future group of students, please email Sara Garvey, associate director of corporate relations, at or Kara Primrose, director of career services, at

Kimmy Kimball