College launches cooperative venture with Agency for International Development to assist Escuela de Administracion y Finanzas in Medellin, Colombia Throughout the sixties, the College pursued in its global mission energetically, stimulated by new and ambitious national priorities. Economic development in…
First “foreign productivity” programs offered for Marshall Plan administrators. Over the next 30 years, thousands of managers from more than 100 countries participate in programs for international managers.
First “foreign productivity” programs offered for Marshall Plan administrators. Over the next 30 years, thousands of managers from more than 100 countries participate in programs for international managers. In 1951 the College offered its first international management training program—the first…
Postwar influx of students requires expanded faculty and new courses in industrial and labor relations, aviation, and international management.
Postwar influx of students requires expanded faculty and new courses in industrial and labor relations, aviation, and international management. In 1945, with the G.I. Bill as a spur, veterans flooded the campus, dramatically changing the character of the university. Enrollments…
Specialization in Latin-American trade offered.
Specialization in Latin-American trade offered. Big government cut across all the business disciplines, challenging the old verities. In his 1935 report to the Chancellor, Dean Raper stressed his faculty’s interest “interest in current affairs” and their views on the “new”…
Automaker H.H. Franklin endows Franklin Chair in Transportation
Automaker H.H. Franklin endows Franklin Chair in Transportation The business community had supported Wharton from the project’s outset. A resolution by the Syracuse Chamber of Commerce applauded the University for “service rendered to the community in establishing the new School…
School awards first B.S. degree to Ulderico Cornelio, of Milan, Italy.
School awards first B.S. degree to Ulderico Cornelio, of Milan, Italy. Even during these early years, the School offered a broad range of four-year programs leading to a baccalaureate degree, as well as two-year certificate programs. The four-year programs included…
School of Business Administration opens for fall semester; John H. Wharton named director.
School of Business Administration opens for fall semester; John H. Wharton named director. In the year 1919, the Americans stood on the threshold of unparreled prosperity and promise. During the Great War, just ended, they had tipped the balance in…
Dean Wharton fatally shot April 2; Charles Lee Raper named dean.
Dean Wharton fatally shot April 2; Charles Lee Raper named dean. An English major, Wharton graduated with honors from the College of Liberal Arts in 1911 and was immediately appointed an instructor of English in the College of Applied Science.…
#Whitman Watch: An Ni Hsu G ’20
Name: An Ni Hsu Graduation Year: 2020 Major(s): M.S. in Marketing Hometown: Taoyuan, Taiwan An Ni Hsu G ’20 was immediately interested in the flexibility of the master’s in marketing program that encompassed both a rigorous academic schedule along with practical internship…
Starting a Career in Silicon Valley
Nikita Omprakash Kuckian ’20, an entrepreneurship and emerging enterprises major at the Whitman School, has been able to hone entrepreneurial skills through a variety of academic and experiential activities. Kuckian joined the Entrepreneurship Club as a first-year and now holds…
Fran Tucker Seeks to Teach Students that Learning is an Iterative Process, not a Memorize and Repeat Game
Fran Tucker, associate professor of marketing and supply chain and co-chair of the Salzberg Memorial Program at Syracuse University’s Martin J. Whitman School of Management, spent her childhood moving every three years with father’s job at General Electric. “Pittsfield, Cleveland,…
Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco
A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…
#WhitmanWatch: Katie Franc
Name: Katie Franc Graduation Year: 2019 Major(s): Marketing Hometown: Pittsburgh, Pennsylvania In April of her senior year of college, Katie Franc ’19 jumped on a plane and flew across the country to Los Angeles to pursue her hopeful future in the…