Professor Fran Tucker headshot

Fran Tucker Seeks to Teach Students that Learning is an Iterative Process, not a Memorize and Repeat Game

Fran Tucker, associate professor of marketing and supply chain and co-chair of the Salzberg Memorial Program at Syracuse University’s Martin J. Whitman School of Management, spent her childhood moving every three years with father’s job at General Electric. “Pittsfield, Cleveland,…

Recreational Cannabis Legalization A Substitute for Alcohol, Not Tobacco

A new study forthcoming in Marketing Science indicates although recreational cannabis legalization (RCL) significantly increases cannabis online search volume, the increase comes from adults only, not the younger demographic. RCL also influences the alcohol and tobacco industries asymmetrically: it reduces…