Tory Gentes is an Immersive Ethnographer and Partner at The Palmerston Group. She graduated from Syracuse University’s Martin J. Whitman School of Management in 2010 with a B.S. Entrepreneurship and Emerging Enterprises and Managerial Accounting. With a passion for travel, people, business and psychology, she has been throughout North America, Africa and Asia collecting ground-level insights from individuals, CEOs, founders, NGOs and community members that she leverages to solve business problems. Gentes has also managed numerous initiatives for Academic Institutions, NGOs, businesses and international organizations. Specializing in immersive methodologies, she has conducted focus groups, in-depth interviews, ethnographies, ideation sessions, surveys and workshops. Gentes currently lives in Colorado, where she enjoys snowboarding, hiking, fishing and riding her motorcycle.