Voices of the Whitman School of Management at Syracuse University
Olivia graduated from Whitman in May 2016 and immediately moved to Los Angeles where she landed a position as employee #1 at a better-for-you CPG start-up. She spent the next four years working in a start-up culture and mastering brand and digital marketing skills. She knew she wanted to create something of her own, and when the idea for Liberate came to her, she ran with it. With a background in indoor cycling and everything health and wellness, disrupting the fitness industry and mainstreaming mental health became a calling that Olivia could not ignore. After a year and a half of research and development, Olivia left her full-time job to dedicate more time to Liberate.
Olivia graduated from Whitman in May 2016 and immediately moved to Los Angeles where she landed a position as employee #1 at a better-for-you CPG start-up. She spent the next four years working in a start-up culture and mastering brand and digital marketing skills. She knew she wanted to create something of her own, and when the idea for Liberate came to her, she ran with it. With a background in indoor cycling and everything health and wellness, disrupting the fitness industry and mainstreaming mental health became a calling that Olivia could not ignore. After a year and a half of research and development, Olivia left her full-time job to dedicate more time to Liberate.
A catch up with friends last summer turned into a deeper discussion about our broader circles and the struggles we’re all experiencing. We shared stories of friends overly-stressed at work, feeling lonely or dealing with severe anxiety/depression. I heard the…