Author: Kristin Mascolo

Kristin Mascolo is a senior from Staten Island, New York. She is a dual major in Newhouse and Whitman, studying public relations and marketing. She interned in the human resources department at 21st Century Fox, where she learned more about how a Fortune 500 business functions. She is involved in different organizations on campus, including the Whitman Leadership Scholars, Whitman Peer Mentors (Marshall House), Delta Sigma Pi, Renee Crown University Honors, Enactus, American Marketing Association, and Gamma Phi Beta.

GMO Food

Research Explores Impacts of Consumer Attitude on GMO Food Labelling and Pricing

With Genetically Modified (GM) food increasing in diversity and volume, these products have become a growing topic of interest for policymakers and consumers. The Martin J. Whitman School of Management‘s Rong Li, assistant professor of supply chain management, and Amiya Basu,…
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Elizabeth Deng

From South Sudan to Syracuse University: Hope for Ariang Visits Whitman

In South Sudan, 6,754 miles away from Syracuse, N.Y., Hope for Ariang is changing the norms around education. Currently, the country has a 27 percent literacy rate, and is ranked second to last in providing children access to education. Hope…
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How Marketing to Singles May Be Good for Small Businesses

One is no longer the loneliest number, and small business marketers should take notice. Each year, businesses spend billions of dollars competing to market to couples, especially around holidays like Christmas and Valentine’s Day. However, singles are one of the largest,…
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