As a Masters of Entrepreneurship student, I am always looking for experiences that are both meaningful and will help me learn real skills that I can use in the future. I was able to take advantage of one of these opportunities last semester at Syracuse in my Managing Product Development class. The main focus of this course was to learn how to develop a new product, navigate it through the product pipeline, and take it to launch. I felt confident that this was going to be a unique marketing class, but I was surprised at how interesting this class really was!
Instead of creating a theoretical project and taking that through the theoretical steps of the product pipeline, our groups got to develop a real product concept and pitch our final designs to the local company Gaylord, which specializes in library products. This opportunity made the project so much more interesting because Gaylord was seriously considering adding our product suggestions to their current inventory. We conducted our final presentations at Gaylord’s offices and with an audience of five Gaylord executives.