A mentor once told me that a great advertising executive should be able to take over the client’s job if he or she were ever hit by a bus. Morbid, yes, but the idea is that to create genuinely effective…
Corey Lane is a business development supervisor at The Martin Agency. He joined Martin in 2010 to drive growth for brands like Walmart and TIAA-CREF. Prior to Martin, Lane worked with clients at American Express, Kraft, Gillette and Cadbury at agencies like Ogilvy & Mather, FCB and J. Walter Thompson. He graduated from Syracuse with a B.S. in marketing management from the Whitman School and a B.S. in creative advertising from Newhouse. He lives in Richmond, Virginia, where he is the co-founder and president of a nonprofit organization dedicated to advancing the STEM disciplines in Greater Richmond communities.
Corey Lane is a business development supervisor at The Martin Agency. He joined Martin in 2010 to drive growth for brands like Walmart and TIAA-CREF. Prior to Martin, Lane worked with clients at American Express, Kraft, Gillette and Cadbury at agencies like Ogilvy & Mather, FCB and J. Walter Thompson. He graduated from Syracuse with a B.S. in marketing management from the Whitman School and a B.S. in creative advertising from Newhouse. He lives in Richmond, Virginia, where he is the co-founder and president of a nonprofit organization dedicated to advancing the STEM disciplines in Greater Richmond communities.
A mentor once told me that a great advertising executive should be able to take over the client’s job if he or she were ever hit by a bus. Morbid, yes, but the idea is that to create genuinely effective…