Introduction

Author: Ben Wightman

Ben Whitman has contributed significantly and leads Band Interprise’s channel marketing and sales enablement service offering, starting with the launch of Asia’s first Partner Marketing Concierge more than five years ago. He has an integrated marketing background having worked in marketing and communications on both the client and agency sides for more than 15 years. Over the past six years, Wightman has worked across the majority of Band Interprise’s enterprise technology clients. He holds an MBA in marketing management from the Kellogg School of Management at Northwestern University as well as a dual undergraduate degree from Syracuse University’s Whitman School of Management and S. I. Newhouse School of Public Communications. He has taught integrated marketing courses and published a number of articles on integrated marketing.

Author: Ben Wightman

Ben Whitman has contributed significantly and leads Band Interprise’s channel marketing and sales enablement service offering, starting with the launch of Asia’s first Partner Marketing Concierge more than five years ago. He has an integrated marketing background having worked in marketing and communications on both the client and agency sides for more than 15 years. Over the past six years, Wightman has worked across the majority of Band Interprise’s enterprise technology clients. He holds an MBA in marketing management from the Kellogg School of Management at Northwestern University as well as a dual undergraduate degree from Syracuse University’s Whitman School of Management and S. I. Newhouse School of Public Communications. He has taught integrated marketing courses and published a number of articles on integrated marketing.