Virtual Event: Brand Activism

“Brand Activism: The Intersection of Social Movements and Marketing”

The Martin J. Whitman School of Management is pleased to bring you a virtual forum to discuss brand activism. The panelists will discuss the drivers of the growth of brand activism during the last decade, as well as explore the economic, strategic, psychological and social mechanisms that determine the effectiveness of such marketing practices while examining thought-provoking cases from the sports and media industries.

Panelists:
Tracy Barash ’89, vice president of marketing for Turner Sports and member of the Whitman Advisory Council
Scott Lathrop, professor of marketing practice
Eunkyu Lee, associate dean for global initiatives and professor of marketing

Date: Friday, Sept. 18, 2020
Time: 1:00 – 2:00 pm EST

After registering, you will receive a confirmation email containing information about joining the webinar.

Questions? Contact Alison Kessler at ahkessle@syr.edu.

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Kimmy Kimball

Kimmy is content marketing manager for the Whitman School. In this role, she supports Whitman’s overall marketing strategy through content development on digital channels, including websites and social media. She received her B.A. from Cazenovia College, M.S. from Syracuse University’s S.I. Newhouse School of Public Communications, and M.S. from Grand Canyon University.