Virtual Event: Brand Activism

“Brand Activism: The Intersection of Social Movements and Marketing”

The Martin J. Whitman School of Management hosted a virtual forum to discuss brand activism. The panelists discussed the drivers of the growth of brand activism during the last decade, as well as explore the economic, strategic, psychological and social mechanisms that determine the effectiveness of such marketing practices while examining thought-provoking cases from the sports and media industries.

Panelists:
Tracy Barash ’89, vice president of marketing for Turner Sports and member of the Whitman Advisory Council
Scott Lathrop, professor of marketing practice
Eunkyu Lee, associate dean for global initiatives and professor of marketing

This webinar was held Sept. 18, 2020. The recording for this webinar is not available.

Check out an archive of faculty webinars and virtual conversations.

Author
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Kimmy Kimball

Kimmy is content marketing manager for the Whitman School. In this role, she supports Whitman’s overall marketing strategy through content development on digital channels, including websites and social media. She received her B.A. from Cazenovia College, M.S. from Syracuse University’s S.I. Newhouse School of Public Communications, and M.S. from Grand Canyon University.

Introduction

Virtual Event: Brand Activism