“Brand Activism: The Intersection of Social Movements and Marketing”
The Martin J. Whitman School of Management hosted a virtual forum to discuss brand activism. The panelists discussed the drivers of the growth of brand activism during the last decade, as well as explore the economic, strategic, psychological and social mechanisms that determine the effectiveness of such marketing practices while examining thought-provoking cases from the sports and media industries.
Tracy Barash ’89, vice president of marketing for Turner Sports and member of the Whitman Advisory Council
Scott Lathrop, professor of marketing practice
Eunkyu Lee, associate dean for global initiatives and professor of marketing
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