Spring 2018 Whitman Magazine: Not Business As Usual

As the Syracuse University Whitman School of Management approaches the beginning of its second century in 2019, our community has come together to develop our Roadmap to Whitman’s Next Century, an ambitious plan for realizing our community’s full potential and aspirations.

The Roadmap emerged from a systematic program of meetings and interactions with departments, staff units, students and alumni. Together, we considered our most promising opportunities and most significant threats, whether our mission and vision are truly visionary and appropriately aligned with the University’s mission, and how we can best distinguish ourselves.

At the heart of our new visioSpr2018WhitmanMagCovern is a commitment to prepare students to succeed in a world of accelerating change. All business is increasingly digital and global, and the ability to lead innovation is at a premium across all sectors and geographies. Tomorrow’s businesses, whether large or small, will need entrepreneurial leaders. To succeed in such a world, every Whitman graduate must know how to think like an entrepreneur and how to drive innovation and change.

In this edition of Whitman, we highlight how Whitman faculty are infusing entrepreneurial thinking and spirit throughout the school’s programs. Through traditional classroom courses, innovative co-curricular programming like IMPRESS, experiential learning opportunities and other resources to support students’ entrepreneurial and innovative endeavors, we are preparing students for a world in which “not business as usual” will be the norm.

To achieve our goals, we must continue to find ways to make business education even more entrepreneurial, digital, global and experiential. We cannot do so alone. The School needs support from alumni, parents and partners around the world. Just as important as financial support are gifts of your time and talent— speaking to students on campus, mentoring them, lending your expertise to faculty, advising on curriculum, hiring students as interns and more. I invite and encourage you to renew your commitment to the School, to the impact it had on you, and to the impact it will have on the leaders of tomorrow.

Gene Anderson, Dean

Gene Anderson
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